Posted on 10/10/2017 7:14:37 PM PDT by Swordmaker
The latest CNBC All-America Economic Survey reports that 64% of Americans now own at least one Apple product, and that the average U.S. household now owns an average of 2.6 Apple products. CNBC first asked the question back in 2012, when the numbers were 50% and 1.6 products.
Even more impressive is the fact that there are very few demographics where Apple product ownership is below 50% …
CNBC reports on a few exceptions.
The product is ubiquitous by income group, age, race, sex and region of the country more than half of nearly all demographic groups report owning at least one Apple product. The household ownership rate is below 50 percent for only a few groups, including those with incomes under $30,000, retirees and women over age 50.
As you’d expect, ownership is highest in the wealthiest segments.
87% of American with incomes over $100,000 report owning at least one Apple product […] The wealthiest Americans own 4.7 products per household compared with just one for the poorest. Americans in the West own 3.7, compared with 2.2 in the South.
The pollsters behind the study say that these kind of numbers are usually unheard of for products at Apple’s price levels.
“I cannot think of any other product especially any other product at a high price point that has that kind of permeation with the public and level of growth,” said Jay Campbell, pollster with Hart Research, which conducted the survey along with Public Opinion Strategies.
Almost two-thirds say their smartphone usage is ‘mostly productive and useful.’
The survey of 800 Americans was conducted in late September, and the margin of error is +/- 3.5%.
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It is especially amazing, considering the competitors almost give away their competing products.
To each their own. Competition benefits us all.
I am one of the 36% that doesnt own an Apple product. I refuse to be part of any trend that is popular with millinneals.
I did have an Apple pie in the fridge, but I ate it last night.
I worked selling Apple 2 s back before Apple sold their millionth computer. I bought a Macintosh 512 the second year they made Mac computers. Now we have bought 5 iPhones since the 5.
64%, huh?
In that case, Google (via Android and other products), must have 200% or more Americans with one or more of Google stuff.
Likewise with Microsoft, where the percentage of people with some sort of MS stuff is probably over 1,000 percent.
However, what has helped Apple in recent years is their prices for the older iPhones, which can sometimes be bought for $300 or less, and many times for free when subsidized by the carriers.
In the REAL world that I reside in, I know of nobody that owns an Apple product. Not in my household, not in my son’s household, not in my daughter’s household, not in any of my 2 sisters’ household, and not in any household that I know about in my neighborhood. I must be living in a strange part of the universe, since nothing seems to mesh with the CNBC survey.
BTW, I lied, sort of. My daughter still have 2 iPhone 5s in her house, collecting dust, and has moved on to an Android device; and I still have an 11 year old Mac, also collecting dust since it’s totally useless now. Are unused and in the closet devices being counted in the survey?
And, the survey/article is serving as advertising for Apple, and advertising should not be used as articles or for commentary. The survey looks/sounds very much like an advertisement for Apple. And “Swordmaker” will jump at anything that even remotely makes Apple look good.
Never owned one. Don’t know enough about them to praise or cuss them.
The sad part of this is Apple has a monopoly on smart phones, the way Microsoft had a monopoly on desk tops for 30 years making that nerd leftist Bill Gates the richest man in the world. I know it does no good to mention this, because even Rush Limbaugh is practically a salesman for Apple, but when you buy an Apple product or a Microsoft product your money goes to support abortion all over the world and every other leftist cause you can think of.
Never.
anyone know samsung’s share of the phone market?
WE are the Borg and you WILL be assimilated.
Apple is very far from having a monopoly over smartphones.
In fact,the vast majority of smartphones are of the Android variety, and most of them coming from a bunch of Android smartphone manufacturers. Samsung sells s lot more phones than Apple.
What Apple does have, is almost a monopoly in the earnings space of smartphones. But, number of phones is almost 90% the Android variety.
you hang on to that. Let those millennials determine what you buy.
do you have numbers on cell phone sales apple samsung?
Of that percentage, how many own multiple devices.
I got my 1st one in February,an iPod,and I love it.
.
I have always been a contrarian.
Yeah, AND YOU HAVE TO WAIT FOUR HOURS TO GET A NEW BATTERY INSTALLED IN YOUR iPHONE in an Apple store!!!
One of the most ridiculous, unnecessarily time consuming, bureaucratic transactions I have ever had to go through in my life. I think it’s easier to get an MRI !
Actually I do have an apple 2e in the basement. I did not buy it however. I inherited it.
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