MacDailyNews presents live coverage of Apple’s September 12th special event

MacDailyNews ^ | September 12, 2017, 12:00 NOON

[Swordmaker]

Apple CEO Tim Cook and a team of Apple executives will kick off the company’s special event today, September 12th, at 10am PDT/ 1pm EDT. The special event will be the first-ever event at the Steve Jobs Theater on the company’s new Apple Park campus in Cupertino, California.

Apple today will stream their special event live via Safari browser and Apple TV. Live streaming uses Apple’s HTTP Live Streaming (HLS) technology. HLS requires an iPhone, iPad, or iPod touch with Safari on iOS 9.0 or later, a Mac with Safari on macOS v10.11 or later, or a PC with Microsoft Edge on Windows 10. Streaming via Apple TV requires an Apple TV (2nd or 3rd generation) with software 6.2 or later or an Apple TV (4th generation).

The big event starts today at 10am PDT / 1pm EDT here: https://www.apple.com/apple-events/september-2017/. Open it in one browser tab or window and this MacDailyNewspage in another to comment on the proceedings in real-time.

MacDailyNews will offer live notes during Apple’s keynote on this page. We’ll see you back here just before 10am PDT/ 1pm EDT.

Live notes from Apple CEO Tim Cook’s WWDC 2017 keynote address in chronological order

• Coldplay’s Viva La Vida playing

• AAPL: $161.31, -0.19 (-0.12%) @ 12:56PM EDT

• Event begins with Apple Park drone flyover, Steve Jobs Theater video and The Beatles “Love”

• Welcome to the Steve Jobs Theater
• Steve Jobs quotes – audio “Make something wonderful… with a great deal of care and love.”
• Apple CEO Tim Cook takes the stage to applause

• Tim Cook: “I love hearing his voice.”

• It was only fitting that Steve should open his theater
• Steve meant so much to me and so much to all of us
• It’s taken some time, but we can now reflect on him with joy instead of sadness
  

• He loved days like this

• Steve was a genius
• Steve Jobs began work on Apple Park, a new campus for Apple, over ten years ago
• Today and always we honor him
• We’re here to talk about some incredible products

• But first we want to talk about Hurricanes Irma and Harvey
• Apple working with “Hand in Hand” and the America Red Cross
• Hand in Hand airs tonight on all of the major networks. Please give
• We’ll start moving into Apple Park later this year

• Apple Park built to reflect Apple’s values

• Environmentally friendly

• Powered by 100% renewable energy

• Extraordinary attention to detail and to materials

• Retail update

• Angela Ahrendts takes the stage
• The same team that designed Apple Park designed Apple flagship locations (Town Squares) around the world
• Ahrendts covers Apple Store’s new design features
• “Today at Apple” – “how to” classes for photography, music, app development, etc.
• This is a lot of time taken so far for an event that’s expected to cover so much – MDN Ed.

• Video: “Today at Apple.”

• Apple Fifth Avenue NYC – greatly expanded, glass cube will return

• Apple Michigan Avenue to open on October 20th
• Either this event is going to be 6 hours long or we’re not getting everything that’s been rumored for today – MDN Ed.

• Cook retakes the stage

• Apple Watch (applause)
• Since the launch of the Series 2, phenomenal growth. 50% YOY growth
• Apple Watch is now the No.1 watch in the world (applause)
• Apple Watch customer satisfaction is 97%
• Apple Watch video detailing how users have improved their lives and health with Apple Watch
• Apple Watch helps to motivate users, making them healthier
• Woz is in the house
• Jeff Williams take stage
• watchOS 4 is very fitness focused
• Apple Watch’s heart rate sensor is the most-used heart rate monitor in the world
• Heart Rate app gets enhanced – with new measurements, graphs, recovery heart rate, and more
• Apple Watch Heart Rate monitor will notify you when it detects an elevated heart rate without activity
• Apple Watch Heart Rate monitor will focus on heart rate rhythm. Apple Heart Study: Uses AW data to analyze heart rhythms
• watchOS4 drops on September 19th
• Introducing next-gen Apple Watch (video)
• Apple Watch Series 3:
• LTE connectivity – cellular built-in (The ultimate expression of Apple Watch)
• Leave your phone when you go to the beach. Go on a run with just your Apple Watch and still be connected
• Use maps w/o iPhone, Find My Friend auto switches to AW when iPhone is not present
• With Apple Watch Series 3 and Appel Music, you can stream 40 million songs on your wrist
• Dual-core processor (up to 70% faster); Siri can now talk on Apple Watch (no more looking at display for all Siri interaction)
• Built-in barometric altimeter
• Antenna is the display itself
• An eSIM is built-in
• Case for Series 3 is the same size as Series 2
• Make standalone phone calls on your wrist
• Demo: Apple Watch Series 3 calling colleague who’s paddle boarding on a lake using her AW Series 3
• Out in the middle of a windy lake, only microphone is the one in Apple Watch – feet from her mouth – very clear sound quality
• Finishes: Gold Aluminum, Silver, Space Gray
• New Apple Watch Nike+ Series 3 colors and Nike+ Run Club app
• New bands, of course
• New AW Edition in grey ceramic case
• Swimproof, all-day battery
• Series 3 = $399 with cellular; $329 w/o cellular
• Series 1 = $249
• Series 3 available on September 22
• Cook retakes stage
• Cook plays AW Series 3 + Apple Music ad: “40 million songs on your wrist”
• Apple TV

• Photo of current Apple TV 4 and its Siri Remote
• Apple TV 4K (finally- MDN Ed.)
• Eddy Cue take stage
• 4K demo
• Apple TV UI is redone in 4K
• Apple TV 4K with HDR
• High Dynamic Range (HDR) demo
• Spiderman demo
• A10X Fusion chio: CPU is more than 2X as fast and 4X faster graphics as old Apple TV 4
• iTunes Store will have 4K titles for the same price as HD.
• If you purchased a movie in HD, it gets auto updated to 4K at no additional charge
• Later this year, Apple’s TV app will get live sports
• Live news coming to Apple’s TV app
• Apple TV is a HomeKit hub
• With the A10X Fusion chip, more advanced games as possible
• Apple TV 4K game demo from That Game Company: “Sky” – iOS and tvOS exclusive
• Apple TV 4K starts at $179, order Sept 15, ships Sept. 22
• Siri Remote gets a subtle redesign with a new white circle around the “menu” button. (It’s still crap. – MDN Ed.)
• Eddy Cue departs (only the stage, unfortunately – MDN Ed. {I like the AppleTV Remote—Swordmaker{})
• Cook retakes stage

• iPhone

• Cook recaps iPhone innovations over the past 10 years

• iPhone video

• Glass-backed iPhone 8 and iPhone 8 Plus
• A huge step forward for iPhone

• Phil Schiller takes stage
• Silver, Space Gray, new Gold finish
• Aluminum, Glass design reinforced with steel band

• 4.7-inch Retina and 5.5-inch Retina displays

• True Tone display – first time in iPhone

• New stereo speaks, 25% louder than iPhone 7/Plus; deeper bass, too
• Breakthru chip: Apple A11 Bionic
• Most powerful and smartest chip ever in a smartphone

• 6-core, 2 performance cores, 4 high efficiency corse

• Apple-designed GPU

• Apple-designed ISP

• Hardware multiband noise reduction

• iPhone 8: 12MP camera

• iPhone 8 Plus: 12Mp dual cameras

• Schiller shows Photo samples

• Improved Portrait mode in iPhone 8 Plus

• iPhone 8 Plus: Portrait Lighting (in beta first): Simulated professional lighting as you shoot in Portrait mode – real time and you can change the lighting afterwards, too

• iPhone 8: Highest quality video capture ever in a smartphone

• Apple-designed video encoder – real-time image and motion analysis

• Slow mo: 1080p 240 fps
• iPhone 8/Plus have the first cameras for AR performance; ARKit software is tightly tuned to the hardware (this is ONLY APPLE, also-rans cannot match this integration – MDN Ed.)

• AR app on iPhone 8 demo: Directive Games – “The Machines”

• Players can view the game from any angle

• Spatial audio – louder as you get closer

• Exclusively on iOS

• iPhone 8/Plus supports LTE-Advanced, Bluetooth 5.0, and now: Wireless charging
• iPhone wireless charging: Qi open wireless standard
• Third-party Qi chargers will work with iPhone 8/Plus

• Fast-charge capable

• iPhone 8 64GB – $699, 256GB also available

• iPhone 8 Plus 64GB – $799, 256GB also available

• Sept 15 pre-order, avail Sept, 22

• iOS 11 drops Sept. 19

• Cook retakes stage:

• “One more thing: iPhone X (TEN)”

• Cook: “This is iPhone X (“ten).”
• Schiller retakes stage

• Edge-to-edge, top-to-bottom, glass on front and back.

• Band is surgical grade stainless steel

• Water and dust resistant

• Space Gray and Silver

• Super Retina display

• 5.8-inch display; 458 ppi (highest ever in an iPhone)

• This is the first OLED display great enough to be in an iPhone

• HDR display, Dolby Vision and HDR 10

• True Tone display
• The pont is to enable all new experiences

• Just tap screen to wake up (or raise to wake)

• No more Home button, just swipe up from bottom to go Home

• Swipe up fro button, pause for a split sec and you’re in multitasking

• Side button invokes Siri

• Face ID: iPhone X is locked until you look at it.

• Face ID is the future for how we’ll unlock our smartphones

• All sensors are in the display’s notch

• Real-time face recognition

• A11 Bionic chip contains a neural engine for machine learning (dual-core design, 600 billion operations per second) used for Face ID

• Face ID works adapts over time, even if you change your hairstyle, wear hats, grow beard, etc. Works in day and in night

• Cannot be spoofed by photographs or masks

• Face data protected by secure enclave

• Face ID requires user attention to unlock

• Touch ID security: 1 in 50,000 chance of a random person unlocking

• Face ID security: 1 in 1,000,000 chance of a random person unlocking

• Face ID work with Apple Pay; Double tap side button (like Apple Watch) and look at your iPhone to pay

• Animoji: Animated emojis that you control with your face

• Craig Federighi takes stage to demo iPhone X

• Face ID: Look at it, swipe up (glitch; switches to back up iPhone X)

• Swipe up an an app to throw it back to Home screen

• “Ugh, that notch” – MDN Ed.

• Swipe down from top to get to Control Center

• Apple Pay is seamless (we’ll still be using our Apple Watches, which are even easier)

• Add a mask to your face in selfie, live – moves as you move, high quality tracking

• Animoji – you can record messages with your voice – appears as a looping video in Messages
• Schiller retakes stage
• iPhone X has dual 12 MP cameras
• Dual optical image stabilization (on both cameras)
• Quad-LED True Tone flash
• Photo samples shown
• Portrait mode works in lower light
• iPhone X is tuned for AR apps
• iPhone X front side camera: TrueDepth camera: Portrait mode selfies and Portrait lighting from front-side camera
• iPhone X contains the Apple A11 Bionic 6-core chip
• Battery life lasts 2 hours longer than iPhone 7
• Wireless Qi charging
• Sneak Peek: AirPower: New charing mat that works for iPhone 8/Plus/X, Apple Watch, and AirPods with new Wireless Charging case

• AirPower charger coming “next year”
• iPhone X video (Jony Ive narration)

• iPhone 8/Plus/X are environmentally friendly

• iPhone X 64Gb and 256GB, from $999

• Order iPhone X on October 27th, Ships on November 3rd
• iPhone X skates to where the puck is going to be

• Cook shows iPhone X ad

• Cook: “That is iPhone X!”

• Cook recaps event

• AAPL: $159.98, -1.52 (-0.9412%) @ 2:52PM
• Cook: “I think Steve would be really proud.”

• Cook thanks Apple employees; has them stand for applause
• End of event.

[minnesota_bound]

Also the face id does not work as the person on stage was “holding it wrong” : )

[SunkenCiv]

I actually streamed the whole thing in realtime (didn’t watch absolutely every second, I’d get a little bored and just listened, but hunted up some immoral literature on the drive). The Watch, which has always been a gigantic dud to me, with the addition of cell phone capability, has the younger demographics right in its crosshairs, I suspect it is going to grow enormously. AppleTV may have finally started to get things right, gotta admire their persistence with that one. Having a broader family of phones is something Apple has needed to do for year now, glad they’re doing that. Quite a wild day for the stock...

[itsahoot]

Couple this with the fact that my purchases will be parsed out to the Slithering Puberty Lush Center, and I’m afraid I’m looking into getting out of the Apple house.

Yet here you are spreading your anti-Apple nonsense on a thread that could care less what you do or don't do.

[Swordmaker]

Couple this with the fact that my purchases will be parsed out to the Slithering Puberty Lush Center, and I’m afraid I’m looking into getting out of the Apple house.

If you check on the donor site at the SPLC web page under the heading of Apple Inc, you'll find in an asterisk below the listing stating that the donations do NOT come from Apple itself, but in fact come from individual Apple employees, the Apple Employees' Political Action Comittee, other PACs, and the employees' relatives. This includes the $1 million that Tim Cook donated personally, money that as usual the mainstream press reported as Apple donating. That would have required a full meeting of the Board of Directors, which did not occur, to vote to make a donation that had nothing to do with the charter of the company, and opened the board and officers up to a stockholders' suit for using company money for non-company purposes. In other words, Tim Cook donated his own personal funds, albeit earned due to his work at Apple, and pledged to match other Apple employees' own personal donations, up to another $1 million, again from his own funds. The Fake news purveyors did not report the full story. Cook can deduct personally these donations from his income taxes, Apple Inc. cannot; it's not a cost of doing business.

As for an audiophile iPod, those have been around for years, Da Coyote. The Apple lossless file system can reproduce sound with no loss from the finest recordings. . . You just need to hook it to an excellent set of earphones or a superb sound system. Several hi-end audio companies even manufacture their equipment around iOS devices to take advantage of that. You must have missed Apple's announcement of their intelligent speaker system in June, which audiophiles have been raving about. You can buy one, two, three, four, or any number, and they intelligently sense the space they are in, and adjust the sound for the best interaction and quality for the listener. Each knows the location of the other interactively and the other objects in the room, as well as the room size and shape, and sound qualities of the walls and objects, and adjusts accordingly.

New ideas for processing: the new iPhone X has a newly designed by Apple has a six core processor with four high-speed cores which are 70% faster than the processors in Apple's iPad Pro, and two energy efficient cores for tasks that don't require speed, but even these are 25% faster! This CPU can do 600 Billion operations per second. . . in a phone. Then add a three core Graphics Processing Unit that's 30% faster than the fastest one on the market, the one in the iPad Pro. . . and do it while adding two more hours of battery usage.

As for "copying" the OLED screen from a competitor. Balderdash! Have you seen the color gamut specifications of Apple's OLED screen? I have. No competitor come close to what Apple is achieving with their screen, with its contrast, white balance and adherence to the correct color for proper professional color reproduction. They aren't going for the super-saturated colors the Android platform OLED phones go for, but rather for color accuracy. It's that precision and requirements for accuracy that has been holding up the mass production of these quality screens in sufficient numbers to allow the iPhone X to roll out in September.

You may not use these features, but a lot of people will.

[Swordmaker]

Will the next update to iPhone 8 become iPhone 9, even though iPhone X will have already been out for a while? They can’t just skip over a number and not use it. And just when I got used to using the TouchID with my fingerprint, now will have to use my face - hope I don’t mangle it!

Why not? Samsung skipped an entire number range with the Samsung Galaxy Note 6 and just jumped from 5 to 7. Apple was going to release their iPhone 7 and 7 plus in September, and Samsung figured they would look silly releasing their new flagship phablet as the Galaxy Note 6 just a few months before their main competitor released a 7 model, it would make Samsung look like they were always behind. So, they jumped ahead with a 7 model. . . which, er, blew up in their face, so to speak, as numerous units did indeed blow up or catch fire, requiring them to all be recalled just as Apple's iPhone 7 and 7 plus hit the market.

[Swordmaker]

Does the Galaxy 8 and 8S have notches?

Nope, the Samsung s8 still has a forehead and chin. Lowbrow and underlung chin, but they're there. The optics, skeaker, sensors, and microphone occupy those bands. The notch on the iPhone X doesn't bother me. The side screen areas of the notch are used for battery gauge, WIFI or Signal and carrier info, etc, and don't intrude on actual screen data area. I think everyone will find it natural after a while.

[Swordmaker]

The Watch, which has always been a gigantic dud to me, with the addition of cell phone capability, has the younger demographics right in its crosshairs, I suspect it is going to grow enormously.

Not a dud. I find mine indispensable as does my girlfriend hers, but she calls it her "nag," because it reminds her to take regular breaks from work, and has helped her immensely in recovering from a heart attack 19 months ago. She looks forward, though, at the end of her workday, and exercise regime, to taking it off, getting away from the nag, and just wearing one of her gold and diamond watches. LOL!

Apple announced at the event yesterday, though, that the Apple Watch is now the #1 selling Watch in the world! Note, they stressed, not the #1 selling smartwatch, the #1 selling WATCH, out of ALL types of watches! So, sunk, it ain't a dud. It really is amazing what you can do with it.

[RayChuang88]

I really like the iPhone X, but US$1,149 for the 256 GB version is too rich for me! (glyph of paper money sprouting wings and flying away)

I may just end up trading in my iPhone 6 for an iPhone 8 (256 GB Space Gray) instead).

[conservatism_IS_compassion]

I didn’t see any mention of the iPad Pro price escalations.

Nothin iPad or Mac was mentioned at all.

When you think about it, the iWatch is the future. Why do I need a pocket device if all its functions are on the watch?

iWatch Series 3 is an iPhone in and of itself. I’m not sure what the implications of that are for cell phone towers . . .

[Crusher138]

My Watch may have saved my life.

My wife has always said I snore. When I got my Watch I downloaded a sleep tracking program. It showed me that I wasn’t getting any deep sleep and, in fact, showed that I was “awake” for much of the night!

This got me to finally sign up for a sleep study. It turns out I have both congestive and central sleep apnea, so bad that I was in imminent danger of dying in my sleep. They put me on a CPAP and oxygen.

Now my Watch shows I get between 40 and 60% deep sleep per night. I feel better and have much more energy.

This, and the ability to answer my phone while it is in my pocket while driving, are my two favorite features.

[TheBattman]

The iPad line got a refresh already this calendar year, with the 10.5” being the most recent update.

[SunkenCiv]

Ew! Physical fitness! Stop it right now! ;^)