At least 120 years ago if not more...
(antique potato ricer)
Posted on 08/10/2017 2:13:44 PM PDT by nickcarraway
Cauliflower rice is growing in popularity as a trendy substitute for carbohydrates but the rice industry is upset over the product’s name.
Rice industry leaders say that calling it ‘cauliflower rice’ could be misleading and confusing.
In the rich farmland of California’s Salinas Valley, an often underrated vegetable is having its moment in the sun.
“Cauliflower is one of the hottest vegetables we sell today,” said Vice President of Green Giant Jordan Greenberg. “You can use it as a main dish. You can use it as a side dish.”
It can be bar-b-qued, baked, stir- fried and now Green Giant is shredding cauliflower into tiny bits, creating a popular substitute for rice with less than 15% of the carbs.
At the end of the day, consumers want to eat healthier but cauliflower is now the center of a controversy, in a tale of rice and men.
“ Do we need to call cauliflower rice,” asked rice farmer Matthew Sligar. “Riced cauliflower– I mean, why even call it riced cauliflower? Could call it– bits of cauliflower, or cauliflower crumbles. Secondly, when did riced become a verb?”
Convinced Americans should know more about where their food comes from, Sligar launched, “Rice Farming TV.”
Sligar worries “riced cauliflower” is confusing consumers and may have an impact on rice sales.
Even a rice farmer admits he can’t live by rice alone.
“But hey, I’ll be open with you. There’s a cauliflower in our refrigerator. It’s just a head of cauliflower,” said Sligar. “I’ll eat it. I’m not too excited about it, but I’ll eat it, yeah.”
What he won’t do is call it rice.
These days even rice farmers have Washington lobbyists and they are asking the Food and Drug Administration to define “rice” so not everyone can use the name.
interesting
We need the FDA and USDA to act immediately to make sure no one uses the word “rice” unless they have a government license to do so. People can easily become confused between rice and cauliflower, and it is a serious threat to public health. What if a child got their hands on this? Without knowing the difference, they could easily kill themselves.
“when did riced become a verb?”
I understand the sentiment, but potato ricers have been around for over a century.
Clearly this is simply Cauliflower identifying as Rice. This is a normal, natural thing. </S>
Man that is nasty stuff. Esp if the wife lets it sit in the fridge to long. I finally convinced her to buy the frozen stuff so the fridge does not smell like a fart.
Call it rizotto then.
At least 120 years ago if not more...
(antique potato ricer)
“when did riced become a verb?”
They sell rivers on Amazon.
Ricers!
Apparently they've never heard of "Riced Potatoes" or the kitchen implement known as a Potato Ricer
Click The Pic For LinkMy Grandmother loved her potato ricer. She used it for other things too like riced turnips, parsnips, etc.
I often make a substitute for mashed potatoes with cauliflower.
Hard to tell the difference.
Have you ever run a “cost per serving” analysis, potato vs cauliflower?
Ms C
That’s ricist!
https://www.youtube.com/watch?v=DNRUoTh6Np0
good thing people don't get confused and eat rice-coal... wouldn't have any teeth left
Lol. :)
They really think people don’t know the difference between rice and cauliflower?
I thought 'Riced' only applied to car owners who watched too many Vin Diesel movies.
“Sligar worries “riced cauliflower” is confusing consumers and may have an impact on rice sales. “
Yes, what was that? Article VI of the constitution that required FedGov to make sure consumers do not get confused?
So what? Then we’ll have confused consumers and an impact of rice sales. Here’s a hot tip, Asia is full of rice eaters.
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