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Here's what McDonald's plans to do to win back 500 million lost customers
CNBC ^ | March 1, 2017 | Sarah Whitten

Posted on 03/01/2017 11:24:42 AM PST by C19fan

McDonald's has a traffic problem and its executives know it. Now they have a plan they think will turn it around.

The company lost more than 500 million customers to close competitors since 2012, Chris Kempczinski, McDonald's USA President told investors gathered in Chicago Wednesday.

(Excerpt) Read more at cnbc.com ...


TOPICS: Food
KEYWORDS: fastfood; food; mcdonalds
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To: Mr. K

That’s a great idea. They’ve been taking the “fast” out of fast food for many years.


41 posted on 03/01/2017 11:38:29 AM PST by RJS1950 (The democrats are the "enemies foreign and domestic" cited in the federal oath)
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To: central_va

Keep the Shamrock Shake year round!


42 posted on 03/01/2017 11:39:21 AM PST by Puppage (You may disagree with what I have to say, but I shall defend to your death my right to say it)
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To: jcon40

[The food is garbage and it costs too much ... That’s what they need to fix.

You can buy a lunch in a decent restaurant for the current McD prices]

Yep. Exactly.


43 posted on 03/01/2017 11:39:24 AM PST by KansasGirl (Moderation in temper is always a virtue; but moderation in principle is always a vice." Thomas Paine)
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To: C19fan

They could actually serve food rather than the tasteless soy pseudo food garbage.


44 posted on 03/01/2017 11:39:28 AM PST by MrsEmmaPeel (a government big enough to give you everything you want, is big enough to take everything you have)
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To: Mr. K

Hire a private security guard to chase the heroin addicts away from your store?


45 posted on 03/01/2017 11:39:53 AM PST by Buckeye McFrog
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To: Mr. K
Robotics
I understand a robotic arm costs around $30k. It can replace 3 employees. So 3 of these devices can replace the staff at a typical McDonald's. Even factoring in repairs, maintenance and upgrades there's a substantial cost savings. Plus robots can work 24/7, don't called in sick, don't need FMLA, AND cannot sue for workplace discrimination. Unless "Robotic Americans" becomes a new protected class. HMMM,better keep my big mouth shut. Don't want to give the libs and trial lawyers more dumb ideas.
46 posted on 03/01/2017 11:39:58 AM PST by Impala64ssa (You call me an Islamophobe like it's a bad thing)
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To: C19fan

Well, I’ll take McDonald’s coffee any day over Tim Hortons and that horrible Starbucks. If they could do with their food what they did with their coffee, that would help.

Yes, use the beef tallow again for the french fries, and advertise it as such. Why cater to minorities and vegans? You’ll get more people buying delicious french fries and won’t have to worry about the snowflakes.


47 posted on 03/01/2017 11:40:07 AM PST by JudyinCanada
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To: All; Lazamataz

Who here wants to pool our resources and open a whole chain of robotic controlled restaurants?

I am a computer systems engineer.

Who has fast food industry experience? (purchasing, refrigeration, sales, hardware)?


48 posted on 03/01/2017 11:40:14 AM PST by Mr. K
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To: Opinionated Blowhard
Serve actual meat?

No way ... That's crazy talk!

49 posted on 03/01/2017 11:40:20 AM PST by NorthMountain (CNN is VERY Fake News)
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To: V_TWIN
Removing the chip that’s on the shoulder of 99% of their minority employees would be a great start.

Another of those truths that SHALL NOT be spoken.

50 posted on 03/01/2017 11:40:34 AM PST by polymuser (There's a yuuuge basket of deportables.)
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To: beaversmom
McD’s execs/owners need to read this thread.

The Millenial Womyn who work in their market research department would just tell them that we are all a bunch of racist, sexist bigoted homophobes, and to ignore us.


51 posted on 03/01/2017 11:41:47 AM PST by Buckeye McFrog
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To: beaversmom

Absolutely! Funny thing is that french fries made in beef fat has half the calories as french fries fried in vegetable oil. So the other calories come from...yes, greasy vegetable oil that soaks into the fries. Potato’s don’t soak up the saturated beef fat like they do unsaturated vegetable oil.


52 posted on 03/01/2017 11:42:18 AM PST by D Rider
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To: C19fan

. Make a hamburger taste like a hamburger. Of course, bring back Hamburglar.


53 posted on 03/01/2017 11:42:21 AM PST by Sasparilla ( I'm Not tired of Winning)
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To: bigtoona

Beef tallow to fry potatoes in.


54 posted on 03/01/2017 11:42:59 AM PST by miss marmelstein
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To: C19fan

The minute they decided they wanted to turn McDonald’s into McCafe’s they signed their death wish....

McDonald’s grew exponentially when it focused on kids, knowing you get the kids, you get the adults... the food won’t ever compete with higher end fair, but offer reasonable consistent quality (relative) and you will do fine.

If your McDonalds looks like a coffee shop, that’s half your problem.


55 posted on 03/01/2017 11:43:11 AM PST by HamiltonJay
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To: C19fan
I would eat at McDonalds if they served a hamburger...

... how difficult can it be?
56 posted on 03/01/2017 11:43:30 AM PST by evets (beer)
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To: Mr. K

TOP TEN LIST TO INCREASE SALES AT MCDONALDS

1. Decrease age for senior coffees to 40
2. Have petting zoo at each location
3. Butcher the cattle and chickens from the petting zoo on the premises in full view of the customers.
4. Make sure animals are slaughtered by rabbi to make them Kosher.
5. Increase sales in Muslim countries by offering “Ayatolah Cola.”
6. Have the help wear kilts. (no underwear)
7. Renovate the drive thru whereby ordering is the same, but for pick up, ELECTRIC CARS can have option of driving into the directly and pick up order from the counter. (This might result in some bit time endorsement and investment money from Elon Musk.
8. Offer Adult version of McDonald’s Meal in a box. (Use your imagination.)
9. Where recreational marijuana is legal, offer Marijuana Veggie Burgers.
10. REduce number of workers per shift in store from 200 to 20.


57 posted on 03/01/2017 11:44:06 AM PST by nikos1121 (We are about to see The Golden Age of Pericles in the new Trump Administration.)
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To: C19fan

I’d come back for a real hamburger, breakfast all day and a Red Ryder BB gun.


58 posted on 03/01/2017 11:44:13 AM PST by Jim Robinson (Resistance to tyrants is obedience to God!)
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To: C19fan

McDonald’s is a mess. Worst burger in the business.

Fries are tasteless.

Too much violence particularly concerning chicken Mcnuggets. And I use the word chicken with tongue in cheek.

If it disappears no one will miss the chain.


59 posted on 03/01/2017 11:45:00 AM PST by buffaloguy
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To: petro45acp

Service is the key. When you have substandard and inconsistent sanitation and the food is consistent mediocrity all you have left is a smiling face and quick service to bring the chain back from the abyss. It appears McD’s will continue in the course above with hopes that billions spent on marketing will save them. To bad executives in most companies have never been face to face with the scum low lifes like me that actually pay their salaries.

FU! McD’s


60 posted on 03/01/2017 11:45:14 AM PST by deepestsouth1
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