Really bad taste, I hope they are driven out of business.
Can’t be as bad as Starbucks ad that said collapse into coolness.
And I’m always being told New York is a hellhole and Texas is the bastion of American values. At least, Ted Cruz told me that.
I am getting so tired of the term “outrage”. I see it several times a day. It’s bad for your blood pressure and sanity.
Don’t buy a mattress if you don’t want, but outrage means nothing to me.
falling down like the towers.. where thousands died? “twin” sale...ugh!
Extremely poor taste. Thank goodness they apologized immediately. I do agree, fire or reprimand those responsible. To do this on as we approach the anniversary of 9/11 is sick. Continued prayers for all those families who lost loved ones and those who were injured. We love you and we care about you all.
DOH!!
The good news is...they’ll probably be out of business by Pearl Harbor Day...thank goodness.
The company has issued an apology, however, a simple apology is far from sufficient. This was not a case where someone from the company inadvertently blurted out something inappropriate, or used a poor choice of words. This was a situation where a lot of planning went into the commercial before it aired. Someone came up with the idea. A script was written. Management approved the commercial. The three people seen in the commercial probably rehearsed a number of times before the commercial was filmed. There may have been other people from the company involved. All of these people thought this was a good idea, and thought this was funny. I find it incredible that nobody said “Maybe this isn’t a good idea. Maybe we shouldn’t do this.” A letter of apology from the CEO doesn’t even begin to make this right.
The amazing thing is the person who thought up the ad and all the employees who acted in the video and filmed the video and not one of them was self-aware enough to stop and think something is not right with this ad.
Not a good idea at all. They obviously were given too much leeway and too little supervision.
My son heads up production for a large clothing company. They farmed out some work to someone and when the results came back, he had to take it all the way to the CEO to convince them NOT to use the work. They had the models standing on and dragging the American flag.
The CEO agreed and the work was trashed and the company fired.
Thank goodness it did not make it out to the public.
Ad Executives do not have a clue as to the sensitivities of the public, history, or even pop culture. They come up with an idea that’s “clever” and run with it, not even thinking of the consequences to their client.
Recently on TV I saw an ad for GMC trucks with the music of the WHO, “Eminence Front” playing in the background.
“Eminence Front” is a song about phony, false, blingy “Fronts” that people put up to cover the fact that they are really nothing special. Perhaps GMC Trucks are not all they are cracked up to be?
I just watched the video. It is Heinous, and the idiots who made the tape should be fired.