Above: Michael Fassbender as Steve Jobs.
Image Credit: Universal
Posted on 07/02/2015 10:25:07 AM PDT by Swordmaker
After mounting a campaign earlier this year to burnish the legend of Steve Jobs, Apple insiders will likely be tearing out what’s left of their hair when a new biopic is released in October.
The first official trailer released yesterday for Steve Jobs depicts the legend in full jerk mode. Humiliating employees, alienating cofounder Steve Wozniak, and denying paternity of his daughter, Lisa.
Starring Michael Fassbender as Jobs and Seth Rogen as Wozniak, every frame of the two-minute trailer shows us an arrogant, smug Jobs.
The portrayal shouldn’t be surprising given that the script was written by Aaron Sorkin and is based on Walter Isaacson’s biography of the Apple guru.
Sorkin gleefully twisted the backstory of Facebook cofounder Mark Zuckerberg a few years ago when he penned the script for The Social Network. That film showed Zuckerberg as a misogynistic ass who created Facebook because he was a rejected by a woman, and then proceeded to stab every other friend in the back as he clawed his way to the top of a giant pile of money. Where he sat sad and alone.
As for Isaacson’s bio, earlier this year Apple executives began trashing that book as too focused on Jobs’ flaws and temper. Instead, they began publicly championing a new biography released earlier this year, Becoming Steve Jobs, written by journalists Brent Schlender and Rick Tetzeli.
This book focused more on the lessons Jobs learned after leaving Apple and how it made his second stint as Apple CEO so successful. Though it touched on some of those flaws, overall it gave us the kinder, gentler Jobs. Or at least a more complete picture, according to Apple insiders.
But with endless trailers and publicity for the new movie, evil Steve Jobs is back, and will likely be in our faces for months to come.
Probably the only thing that could make it worse is if the new biopic is a big hit. Actually, what would be worse from Apple’s perspective is if it gets Oscar nominations, like The Social Network did.
In which case, we’ll be talking and reading about Jobs’ tantrums and alienating behavior well into 2016. And beyond.
It is. . .
Apple has always made great products, and their sense of design is literally second to none. But the actual professionals who made, and make, all that happen did not ever include Steve Jobs. He took their credit, but that's all. He drove away many true professionals, who left literally because he made them choose between Apple and their own personal integrity. He wasn't merely an egomaniac or an @sshole - he liked to hurt people deep inside themselves. IMHO, he was a truly evil person.
But he could indeed huckster and shuffle and make backroom mega-deals, and bring in the big bucks - and I guess that's all that really matters in this world. So if Apple ever tanks, it won't be because of lack of brilliant professionals or an inability to make great products - it will be because Jobs deliberately choose a replacement for himself who is inept. Yeah, Jobs would sabotage Apple so people would think it was always ever about him. Because Apple is insanely great in so many ways, but Jobs was just insane.
Apple has made great products and BetaMax was a great product.
Logistics was really what Apple was about. Steve’s perfectionism is what Apple was about.
You have to kick ass to get things done on that level and heap rewards when it gets done.
It’s just human nature.
Apple has really gone from vertical to horizontal. Some of their verticals are suffering from buggy releases because of it.
Apple Pay, gimicky watch, stupid OSX Bugs, stupid IOS Bugs, Beats, Health, and the list goes on. Not much revolutionary these days.
No, you are wrong. Steve Jobs forced his ideas of what made a good product on those designers and engineers, not the other way around. He DIRECTED the development. This is quite clear from talking to the people who were there. If Steve did not like what they presented to him, he made them go back and do it over until he liked what they came up with. . . and often gave explicit instructions on what he wanted. You really do not know what you are talking about on this. "No" is often more important than "yes" in coming up with great products. . . and that is what makes the difference in Apple products from other makers' products. Steve knew when to say "no" and when to say "yes." That was Steve Jobs' genius.
You worship Shmuckberg too,really?
You read a lot into a negative comment about Sorkin, don't you. I don't like any of Sorkin's work.
I was there.
Sorry if that clashes with your talking points.
Put Jobs mug on the face of the Apple watch. Gays can get Chairman Tim’s.
Hasn’t this story already been told on the screen?
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