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New Steve Jobs biopic is shaping up to be Apple’s worst nightmare
Venture Beats ^ | July 2, 2015 | by Chris O'Brien

Posted on 07/02/2015 10:25:07 AM PDT by Swordmaker


Above: Michael Fassbender as Steve Jobs.
Image Credit: Universal

After mounting a campaign earlier this year to burnish the legend of Steve Jobs, Apple insiders will likely be tearing out what’s left of their hair when a new biopic is released in October.

The first official trailer released yesterday for Steve Jobs depicts the legend in full jerk mode. Humiliating employees, alienating cofounder Steve Wozniak, and denying paternity of his daughter, Lisa.

Starring Michael Fassbender as Jobs and Seth Rogen as Wozniak, every frame of the two-minute trailer shows us an arrogant, smug Jobs.

The portrayal shouldn’t be surprising given that the script was written by Aaron Sorkin and is based on Walter Isaacson’s biography of the Apple guru.

Sorkin gleefully twisted the backstory of Facebook cofounder Mark Zuckerberg a few years ago when he penned the script for The Social Network. That film showed Zuckerberg as a misogynistic ass who created Facebook because he was a rejected by a woman, and then proceeded to stab every other friend in the back as he clawed his way to the top of a giant pile of money. Where he sat sad and alone.

As for Isaacson’s bio, earlier this year Apple executives began trashing that book as too focused on Jobs’ flaws and temper. Instead, they began publicly championing a new biography released earlier this year, Becoming Steve Jobs, written by journalists Brent Schlender and Rick Tetzeli.

This book focused more on the lessons Jobs learned after leaving Apple and how it made his second stint as Apple CEO so successful. Though it touched on some of those flaws, overall it gave us the kinder, gentler Jobs. Or at least a more complete picture, according to Apple insiders.

But with endless trailers and publicity for the new movie, evil Steve Jobs is back, and will likely be in our faces for months to come.

Probably the only thing that could make it worse is if the new biopic is a big hit. Actually, what would be worse from Apple’s perspective is if it gets Oscar nominations, like The Social Network did.

In which case, we’ll be talking and reading about Jobs’ tantrums and alienating behavior well into 2016. And beyond.


TOPICS: Business/Economy; Computers/Internet; Music/Entertainment
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1 posted on 07/02/2015 10:25:07 AM PDT by Swordmaker
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To: Swordmaker

What is Apple a cult or something?


2 posted on 07/02/2015 10:27:17 AM PDT by bkepley
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To: Swordmaker
Apple executives began trashing that book as too focused on Jobs’ flaws and temper.

Not possible.

3 posted on 07/02/2015 10:28:11 AM PDT by Talisker (One who commands, must obey.)
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To: ~Kim4VRWC's~; 1234; Abundy; Action-America; acoulterfan; AFreeBird; Airwinger; Aliska; altair; ...
The new Steve Jobs movie is taking a very negative view of Jobs, painting Jobs as the only the evil Jerk Jobs, according to the previews, and Steve Wozniak is saying the words and some scenes attributed to him are entirely fictional and never happened. Should be interesting to see if the entire film is a Sorkin hit piece like "The Social Network." — PING!


Michael Fassbender as Steve Jobs. Ping!

If you want on or off the Mac Ping List, Freepmail me.

4 posted on 07/02/2015 10:29:15 AM PDT by Swordmaker ( This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: Swordmaker

Probably not. Nobody really cares what the biopics say. Pirates of Silicon Valley didn’t hurt them. Jobs didn’t hurt them. Social Network didn’t hurt Facebook. Even if people bother to watch it (which Jobs seriously calls into question) things tend fall out of people’s heads when they leave the theater.


5 posted on 07/02/2015 10:32:14 AM PDT by discostu (In fact funk's as old as dirt)
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To: Swordmaker
Sorry to hear that. Luckily for me, I don't watch the crap coming out of Hollywood anymore. : {
6 posted on 07/02/2015 10:35:59 AM PDT by Chgogal (Obama "hung the SEALs out to dry, basically exposed them like a set of dog balls..." CMH)
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To: Swordmaker


Michael Fassbender looks like Kent from Real Genius (1985.)
7 posted on 07/02/2015 10:36:50 AM PDT by mrmeyer (You can't conquer a free man; the most you can do is kill him. – Robert Heinlein)
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To: Chgogal

>>Sorry to hear that. Luckily for me, I don’t watch the crap coming out of Hollywood anymore. : {<<

I plan on seeing the new Minions movie. Other than that, I don’t see anything on the horizon I want to watch, especially a hit piece on a dead guy who forever changed the technological landscape.


8 posted on 07/02/2015 10:47:25 AM PDT by freedumb2003 (When things are rightly ordered, man is steward of God's gifts and civIns law enables him to do so.)
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To: Swordmaker

It’s the only way they know to portray a straight white guy any more.


9 posted on 07/02/2015 10:49:32 AM PDT by tacticalogic ("Oh, bother!" said Pooh, as he chambered his last round.)
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To: Talisker

Considering the ego’s in Silicon Valley and Steve’s success in getting fully tested products into the logistics chain and out the door it may be more of a lesson in discipline.

My only gripe with Jobs was sticking with Objective-C and Xcode. They fell way behind the curve on that. That was 1990’s stuff.

Apple has so many fingers in the pie now, no wonder their new stuff is half baked. And that stupid watch...Jobs would never have gone for that.


10 posted on 07/02/2015 10:56:55 AM PDT by ImJustAnotherOkie
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To: Swordmaker

The simple truth is that most people who rise from nothing to, in a few years become billionaires, is that they are huge *ssholes who are all ego and have no love for anyone else. Watched “Genius: Edison vs. Tesla,” last night. Watched “Wright Brothers vs. Curtis” and “Colt vs. Wesson.” Great series.


11 posted on 07/02/2015 10:58:25 AM PDT by pabianice (LINE)
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To: Swordmaker
Thanks Swordmaker. Looks like I'm not "in before the Microsloth cultists", ah well.

The Isaacson book (I have the unabridged audio version) is probably the basis for this movie?

12 posted on 07/02/2015 10:58:31 AM PDT by SunkenCiv (What do we want? REGIME CHANGE! When do we want it? NOW)
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To: Swordmaker

If you make enough biopics of Steve Jobs (this is what, the 4th?) eventually you will get one that’s not worshipful.


13 posted on 07/02/2015 10:59:25 AM PDT by pepsi_junkie (Who is John Galt?)
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To: Swordmaker
Let's face it folks. Every business magnate from Cornelius Vanderbilt to Mark Zuckerberg have to be ruthless at times in order to wildly succeed in a business venture. Jobs' mercurial attitude is nothing compared to what John D. Rockefeller, Andrew Carnegie, J. P. Morgan, and others of the Robber Baron age did to amass their fortunes.
14 posted on 07/02/2015 11:00:26 AM PDT by RayChuang88 (FairTax: America's economic cure)
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To: bkepley
What is Apple a cult or something?

You'll find out, mister. Keep your cat indoors.

15 posted on 07/02/2015 11:05:13 AM PDT by Stentor ("The best lack all conviction, while the worst are full of passionate intensity.")
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To: tacticalogic
It’s the only way they know to portray a straight white guy any more.

Part of the reason I am largely avoiding Hollywood at this point. (I'm a woman.) I no longer trust them to present me with anything even neutral. Everything is a left-wing slant.

16 posted on 07/02/2015 11:14:29 AM PDT by MoochPooch (I'm a compassionate cynic.)
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To: Swordmaker

Will they show him washing his feet in the toilet, fn whack job.


17 posted on 07/02/2015 11:15:37 AM PDT by longfellow (Bill Maher, the 21st hijacker.)
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To: Swordmaker
Starring Michael Fassbender as Jobs and Seth Rogen as Wozniak, every frame of the two-minute trailer shows us an arrogant, smug Jobs. The portrayal shouldn’t be surprising given that the script was written by Aaron Sorkin ...

Seth Rogen and Aaron Sorkin? That's two strikes right there!

18 posted on 07/02/2015 11:17:02 AM PDT by Rummyfan (Let us now try liberty)
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To: freedumb2003
I plan on seeing the new Minions movie. Other than that, I don’t see anything on the horizon I want to watch, especially a hit piece on a dead guy who forever changed the technological landscape.

HEY! Something we agree on. . . Minions are the funniest thing to come along in a long time. . .

19 posted on 07/02/2015 11:18:34 AM PDT by Swordmaker ( This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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To: tacticalogic
It’s the only way they know to portray a straight white guy any more.

Actually, it's the only way they know how to portray any business person anymore. . . evil. Business people and capitalists are always portrayed as evil, greedy, rapacious, and self-centered, land raping reprobates.

20 posted on 07/02/2015 11:20:51 AM PDT by Swordmaker ( This tag line is a Microsoft insult free zone... but if the insults to Mac users continue...)
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