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Apple Loses The Man Behind Its Mac Operating System
Business Insider ^ | Mar. 23, 2011, 8:43 AM | Jay Yarow

Posted on 03/23/2011 11:40:42 AM PDT by Swordmaker

Apple just announced Bertrand Serlet, who ran the Mac software business, is leaving the company. He worked with Steve Jobs for 22 years, joining him at NeXT in 1989. When Apple bought NeXT, Serlet helped develop OSX, which is the software that runs all Macs. With Serlet's deep experience at Apple, he was mentioned as a possible CEO successor to Jobs a few years back. In a release announcing the move, Serlet says he wants "to focus less on products and more on science." Craig Federighi will be taking over for Serlet. He also worked at NeXT, and was in charge of developing Lion, Apple's latest Mac update. Apple's Mac software is less and less important to the company. It's going all in with with iOS, its mobile operating system on iPhones and iPads. For that reason, losing Serlet doesn't seem like a massive blow. Also, Federighi seems to be a competent exec.

(Excerpt) Read more at businessinsider.com ...


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: apple; mac
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To: rickyc
What is Flash?


21 posted on 03/23/2011 1:42:22 PM PDT by Revolting cat! (Let us prey!)
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To: La Lydia
Maybe the next guy can figure out how to solve the problems with Flash.

That's Adobe's job since they bought Macromedia and gained that monstrosity.

22 posted on 03/23/2011 2:17:32 PM PDT by antiRepublicrat
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To: antiRepublicrat

KRB fixed me right up.


23 posted on 03/23/2011 2:24:36 PM PDT by La Lydia
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To: Swordmaker; roadcat

Whenever my Mac is running sluggishly, 100% of the time it is the kids running Flash in a browser over in their accounts, and they didn’t log off or close the browser before leaving.


24 posted on 03/23/2011 2:25:19 PM PDT by antiRepublicrat
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To: La Lydia; krb

I’m going to have to remember that one.

People complained that the Chrome browser used a lot of resources, but it’s for exactly this reason, every tab runs in a separate sandboxed process, so stuff like this doesn’t happen.


25 posted on 03/23/2011 2:27:48 PM PDT by antiRepublicrat
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To: Swordmaker

The author speaks as if iOS is a different OS. It isn’t, really. It’s just OS X for mobile devices.


26 posted on 03/23/2011 2:34:12 PM PDT by DesScorp
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To: La Lydia
The video encoding that is part of HTML 5 (?H.264?) has been shown to be superior to Flash, and is already replacing it for YouTube videos. It is part of Safari -- but that doesn't keep Flash stuff on sites like Fox News from occasionally crashing your browser -- yet...

Indeed, there is hope...

27 posted on 03/23/2011 2:37:54 PM PDT by TXnMA (Remember the Alamo! Remember Goliad! REPEAT San Jacinto!!!)
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To: TXnMA

Figures. I don’t have problems with YouTube.


28 posted on 03/23/2011 2:42:14 PM PDT by La Lydia
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To: La Lydia

Awesome, glad to hear it!


29 posted on 03/23/2011 2:56:16 PM PDT by krb (Obama is a miserable failure.)
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To: DesScorp
The author speaks as if iOS is a different OS. It isn’t, really. It’s just OS X for mobile devices.

The kernel is the same, but the interface is completely different. That was Apple's innovation in the mobile market -- a new ground-up interface designed for touch screens instead of some hacked-together version of a mouse-and-keyboard OS.

Saying that iOS is just OS X for mobile devices is like saying that Android is just Linux for mobile devices -- there's an element of truth to it, but they have different interfaces and they're not binary-compatible.

30 posted on 03/23/2011 3:44:35 PM PDT by ReignOfError
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To: rickyc
Flash is very important in photography. Please note:


31 posted on 03/23/2011 4:18:45 PM PDT by Richard Kimball (Proud member of the Keepers Of Odd Knowledge (KOOK))
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To: Richard Kimball

: )


32 posted on 03/23/2011 4:27:04 PM PDT by Ted
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To: TXnMA

4thatmatter, I’ve already seen this used here on FR, by FR mgmt. :’)


33 posted on 03/23/2011 5:12:10 PM PDT by SunkenCiv (The 2nd Amendment follows right behind the 1st because some people are hard of hearing.)
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To: La Lydia

There was a recent upgrade to Flash...


34 posted on 03/23/2011 6:05:26 PM PDT by tubebender (Now hiring Tag Line writers. Full time low pay)
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To: antiRepublicrat
Whenever my Mac is running sluggishly, 100% of the time it is the kids running Flash in a browser over in their accounts, and they didn’t log off or close the browser before leaving.

I have that problem on my PC with my wife. When I clean up the crashing PC it takes forever to clear the cache and history. The Mac is easier to maintain.

35 posted on 03/23/2011 7:01:43 PM PDT by roadcat
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Comment #36 Removed by Moderator

To: ReignOfError

“Saying that iOS is just OS X for mobile devices is like saying that Android is just Linux for mobile devices — there’s an element of truth to it, but they have different interfaces and they’re not binary-compatible.”

There’s quite a lot more commonality than there are differences. There could be binary compatibility via fat binaries if Apple wanted to do it.

For that matter, future Mac desktops could possibly run Arm chips also, since NVIDIA is developing same.


37 posted on 03/24/2011 1:38:58 PM PDT by PreciousLiberty
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To: ReignOfError

“Saying that iOS is just OS X for mobile devices is like saying that Android is just Linux for mobile devices — there’s an element of truth to it, but they have different interfaces and they’re not binary-compatible.”

There’s quite a lot more commonality than there are differences. There could be binary compatibility via fat binaries if Apple wanted to do it.

For that matter, future Mac desktops could possibly run Arm chips also, since NVIDIA is developing same.


38 posted on 03/24/2011 1:39:15 PM PDT by PreciousLiberty
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To: PreciousLiberty

I suppose it would be possible to make fat binaries that run on both Mac OS and iOS, but with space at a premium on mobile devices, I can’t imagine why they’d want to. They could, however, integrate the two App Stores so you can get the Mac and iOS versions with one purchase.

I really don’t see ARM chips in desktops, but maybe in the Macbook Air — if it would let Apple drop the price significantly. Unless there would be a big cost savings at near-equivalent performance, I don’t see it being worth the effort to switch from Intel.


39 posted on 03/25/2011 12:18:50 PM PDT by ReignOfError
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To: ReignOfError; All

“I suppose it would be possible to make fat binaries that run on both Mac OS and iOS, but with space at a premium on mobile devices, I can’t imagine why they’d want to. They could, however, integrate the two App Stores so you can get the Mac and iOS versions with one purchase.”

I was referring to fat binaries for MacOS, the (for the moment) different UIs mean different binaries are needed.

“I really don’t see ARM chips in desktops, but maybe in the Macbook Air — if it would let Apple drop the price significantly. Unless there would be a big cost savings at near-equivalent performance, I don’t see it being worth the effort to switch from Intel.”

NVIDIA has announced Project Denver, which is positioning new, higher performance ARM chips for desktop, workstation, server and supercomputer use. It will provide another interesting option, we’ll see if Apple bites since its already supporting ARM on the iOS devices. Might be a great, power saving, laptop option at a minimum.

http://blogs.nvidia.com/2011/01/project-denver-processor-to-usher-in-new-era-of-computing/

Interesting times... ;-)


40 posted on 03/26/2011 2:52:17 AM PDT by PreciousLiberty
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