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Shaky Early Days of Apple Revealed
NBC Bay Area ^ | Tue, Jun 2, 2009 | JACKSON WEST

Posted on 06/02/2009 2:22:49 PM PDT by nickcarraway

IPO application and Macintosh business plan published by the Computer Museum

Mountain View's Computer History Museum has published two revealing documents from the early days of Apple Computer that were part of a collection bequeathed by early Apple investor Mike Markkula.

The first is the company's initial public offering proposal from 1977 was remarkably candid, admitting that co-founders Steve Wozniak and Steve Jobs were "young and relatively in-experienced in the high volume consumer electronics business."

It also cited potential troubles with manufacturing and cash flow.

The latter document, a business plan written for the Macintosh and Lisa computers similarly asked tough questions, including "Is our schedule realistic?" It wasn't until 1983 that the Lisa was released, while the Macintosh hit the market in 1984.

For anyone who remembers the early era of personal computing, it's a fascinating look behind the scenes at the private decision making which eventually shaped the products and the publicity surrounding them.

Certainly, the company and the men behind it didn't lack for ambition even back then.


TOPICS: Business/Economy; Computers/Internet
KEYWORDS: apple

1 posted on 06/02/2009 2:22:49 PM PDT by nickcarraway
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To: ShadowAce; martin_fierro

Ping


2 posted on 06/02/2009 2:23:10 PM PDT by nickcarraway
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To: nickcarraway; Swordmaker; SunkenCiv

3 posted on 06/02/2009 2:26:31 PM PDT by martin_fierro (< |:)~)
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To: nickcarraway

4 posted on 06/02/2009 2:34:22 PM PDT by JoeProBono (A closed mouth gathers no feet)
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To: nickcarraway

There is a documentary in which the narrator stands in front of a relatively small house and points to the garage. He says that in 197? Steve Jobs hired him to help him move Apple out of his garage. Jobs told him he’d pay him $2 per hour or alternatively, he would give him a share of Apple stock (maybe it was 10 shares). The narrator took the money. As he stood there, he stated that the Apple shares would now be worth millions of dollars, after considering the splits, dividends and growth in value.


5 posted on 06/02/2009 2:44:30 PM PDT by Brilliant
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To: nickcarraway

bookmark


6 posted on 06/02/2009 2:51:36 PM PDT by GOP Poet
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To: nickcarraway

I still think there could be a good TV series or about life here in the Valley.... There’s a lot of material dealing with the daily decisions and taking things to market...
Does that make me a nerd?


7 posted on 06/02/2009 3:33:11 PM PDT by ßuddaßudd (7 days - 7 ways Guero >>> with a floating, shifting, ever changing persona....)
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To: martin_fierro
Heh heh... that's cool... the Apple I was sold as a kit, no case, and people made custom versions. I think there's someone selling replica kits now, hmm, it's mentioned here.
8 posted on 06/02/2009 3:46:48 PM PDT by SunkenCiv (https://secure.freerepublic.com/donate/__Since Jan 3, 2004__Profile updated Monday, January 12, 2009)
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To: nickcarraway; Swordmaker

Thanks nick!


9 posted on 06/02/2009 3:47:13 PM PDT by SunkenCiv (https://secure.freerepublic.com/donate/__Since Jan 3, 2004__Profile updated Monday, January 12, 2009)
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To: ~Kim4VRWC's~; 1234; 50mm; 6SJ7; Abundy; Action-America; acoulterfan; Aliska; aristotleman; ...
Apple History PING!


Apple History Ping!

If you want on or off the Mac Ping List, Freepmail me.

10 posted on 06/02/2009 10:18:58 PM PDT by Swordmaker (Remember, the proper pronunciation of IE is "AAAAIIIIIEEEEEEE!)
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To: nickcarraway
The first is the company's initial public offering proposal from 1977 was remarkably candid, admitting that co-founders Steve Wozniak and Steve Jobs were "young and relatively in-experienced in the high volume consumer electronics business."

It also cited potential troubles with manufacturing and cash flow.

What's "remarkable" about candor in a government-required filing? Is the implication that they are crooks who normally lie?

11 posted on 06/03/2009 1:23:09 AM PDT by conservatism_IS_compassion (The conceit of journalistic objectivity is profoundly subversive of democratic principle.)
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To: Brilliant

Steve Jobs offered lots of people stock in early Apple in lieu of cash.

Steve Jobs hardly ever delivered on stock in early Apple when it was offered in lieu of cash.


12 posted on 06/03/2009 2:29:11 AM PDT by Yossarian (Everyday, somewhere on the globe, somebody is pushing the frontier of stupidity...)
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To: Yossarian

Yeah, I figured he would not. Probably why this guy took cash, but it makes a good story.


13 posted on 06/03/2009 3:24:37 PM PDT by Brilliant
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Dawn of the Personal Computer: From Altair to the IBM PC
Maximum PC | 03 June 2009 | Erik Klein
Posted on 06/03/2009 6:34:36 AM PDT by ShadowAce
http://www.freerepublic.com/focus/chat/2263708/posts


14 posted on 06/03/2009 4:09:09 PM PDT by SunkenCiv (https://secure.freerepublic.com/donate/__Since Jan 3, 2004__Profile updated Monday, January 12, 2009)
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