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Aunt Jemima Rebranding Drops During Black History Month Sparking Outrage And Erasing Countless Legacies
The Mix ^ | 2/10/2021 | Erin Perri

Posted on 02/10/2021 9:28:11 AM PST by MJacks4

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To: All

I want Stepin Fetchit syrup and rice named after the actor.


21 posted on 02/10/2021 9:50:52 AM PST by BipolarBob (It's all fun and games until Mrs. Bipolar catches me posting on Free Republic without permission.)
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To: MJacks4
Well ... it's your democrats that have foisted the equality crap on America and can be cited as the INCITORS of the name/cultural revolution.

STOP VOTING FOR DEMOCRATS.

THEY SCREW EVERYTHING UP TO GET AND KEEP CONTROL OVER YOUR LIFE!

22 posted on 02/10/2021 9:51:42 AM PST by knarf (The Constitution protects the right to peaceably assemble, not to protest)
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To: brownsfan

Corn syrup


23 posted on 02/10/2021 9:52:11 AM PST by joshua c (Dump them all. Twitter, Facebook, Google, Amazon, cable tv, natl name brands)
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To: MJacks4
Her's how they solved it in Asia:





24 posted on 02/10/2021 9:57:53 AM PST by Dr. Sivana (There is no salvation in politics)
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To: monkeyshine

It’s not Aunt Pearl. It’s Pearl Milling, which sounds a lot like a sex act to me.

Everyone knew the name Aunt Jemima meant pancakes and syrup. Pearl Milling is a totally forgettable name.


25 posted on 02/10/2021 10:01:39 AM PST by Flick Lives (“Today we celebrate the first glorious anniversary of the Information Purification Directives.”)
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To: MJacks4
Aunt Jemima and Uncle Ben and the Cream of Wheat guy, they all give off good "vibes". They evoke hospitality and friendliness, practically whetting our appetites.

Of course corporate oligarchs also recently killed King Arthur. Neither he nor his flag grace the bags of King Arthur Flour anymore. I suppose he was deemed "too Christian" and "too male". Maybe if he was a "trans" they could bring back his image as "Queen Arthur".



26 posted on 02/10/2021 10:03:06 AM PST by Governor Dinwiddie (Guide me, O my great Redeemer, pilgrim through this barren land.)
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To: MJacks4

A quick look through twitter on this indicates that the black-folk complaining the loudest about this are also the most reactionary leftists.

They are too stupid to grasp that their cultural revolution hammers are used hit them eventually.


27 posted on 02/10/2021 10:07:31 AM PST by PGR88
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To: Yo-Yo

The black chef on the Cream of Wheat box will soon be otherized.


28 posted on 02/10/2021 10:08:53 AM PST by elcid1970 ("Pres. Trump doesn't wear glasses. That's because he's got 2020.")
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To: MJacks4

The stupid thing about this is that Aunt Jemima was an example of a former slave who rose to success and prominence and worldwide adoration. You’d think the idiots would celebrate that. It was essentially the opposite of racism and they just couldn’t leave it alone.


29 posted on 02/10/2021 10:10:18 AM PST by doragsda
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To: elcid1970
The black chef on the Cream of Wheat box will soon be otherized.

Oh yeah, forgot about him!


30 posted on 02/10/2021 10:16:27 AM PST by Yo-Yo (is the /sarc tag really necessary?)
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To: alloysteel
It is now called "Pearl Milling Company". A very bland sounding name.


31 posted on 02/10/2021 10:19:51 AM PST by plain talk
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To: elcid1970
Looks like they're already on the case.

Cream of Wheat is reviewing its black mascot after Aunt Jemima and others acknowledged their racist roots

32 posted on 02/10/2021 10:20:08 AM PST by Yo-Yo (is the /sarc tag really necessary?)
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To: plain talk
It is now called "Pearl Milling Company". A very bland sounding name.

Their new spokesperson:


33 posted on 02/10/2021 10:21:36 AM PST by Yo-Yo (is the /sarc tag really necessary?)
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To: supremedoctrine

If she comes back, it’ll be as transgender.


34 posted on 02/10/2021 10:22:09 AM PST by Bruce Campbells Chin
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To: MJacks4

Funny headline on the same website:

“Tom Brady Accused Of Racism For Winning Super Bowl During Black History Month”

It is not satire.


35 posted on 02/10/2021 10:23:07 AM PST by UnwashedPeasant (Trump is the last legally elected U.S. President.)
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To: Flick Lives

I originally read it as Pearl Mining, thinking it was coal mining related...without my glasses on.


36 posted on 02/10/2021 10:27:14 AM PST by pepsionice
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To: Skywise

“ why not just change the name to “Jemima’s” rather than removing a black face from mainstream packaging?”

I said on an earlier thread, back in the 80’s they “rebranded” Jemima. Prior to that she was a do-rag wearing Mammie type. We never thought anything about it. The first attempt at woke pandering made her look ridiculous. White liberals should just stop trying to “help” blacks.


37 posted on 02/10/2021 10:30:00 AM PST by bk1000 (Banned from Breitbart)
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To: plain talk

Pearl Milling Company was a small mill in St. Joseph, Missouri which produced flour and cornmeal.

It was founded in 1888 by Chris L. Rutt and Rutt named the company after a minstrel song called “Old Aunt Jemima” in which performers wore aprons and bandana headbands, CNN has reported.

According to PepsiCo’s statement, Pearl Milling Company pioneered the famous self-rising pancake mix which became known as Aunt Jemima.

The full timeline of the brand can be found on Aunt Jemima’s (soon to be Pearl Milling Company) website.

https://www.hitc.com/en-gb/2021/02/10/who-is-pearl-milling/


38 posted on 02/10/2021 10:41:38 AM PST by deport
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To: MJacks4

So let me get this straight—they “cancelled” a well-known piece of Americana featuring a black woman on a beloved logo because it was insensitive stereotyping or some such, and replaced it with the name of the original company that came up with the logo in the first place? How does that make a lick of sense?


39 posted on 02/10/2021 10:46:31 AM PST by Antoninus (Republicans are all honorable men.)
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To: Dr. Sivana
Why are Puerto Ricans left out of the wokeness crap?

40 posted on 02/10/2021 10:57:34 AM PST by Impala64ssa (Virtue signalling is no virtue)
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