MSM Bias - Counterstrike

10-0804 | Covenantor

[Covenantor]

ping

[TIElniff]

What does "MSM" stand for?

[Covenantor]

MSM = main stream media, i.e. the old media

[HollywoodRepublican]

I'm in a part of the media industry that relies a great deal on consumer ratings numbers (not Nielsen's), and I'm afraid this simply wouldn't have any effect.

Nielsen and other ratings companies base their reports on a representative, volunteer panel, whether electronically monitored or (far more usual) self-reporting their habits in handwritten "diaries." The services base their numbers on what these panels say, extrapolating ratings numbers from the electronic measurements and self-reports.

If Nielsen starts getting letters from people saying they're not watching certain programming, there's no way for Nielsen to report that or account for it in its numbers. It could pass the info along to its network customers, but it might or might not do that.

It's a good thought, but I don't believe it would help. Writing to the people providing the crappy biased programming, their affiliate stations (include affiliate radio stations that carry ABC news in that too) and -- most to the point of all -- their advertisers would do more good.

[Wings-n-Wind]

Thanks for the addresses....
Worth a stamp to try....

Blessings...

[JayNorth]

MSM = main stream media, i.e. the old media

Affectionately known as the "lamestream media" around these parts.

[Covenantor]

I understand the Nielsen system. Their own web site goes into detail about how the ratings are derived. It's based on the assumption that the 5000 (their number) households using the box and or journals are true sample representations of the general population viewing television only.

Now I admit I don't know what quantity of letters would constitute a tipping point.

The purpose is to to force a review of their methods. If the advertising engine which feeds the old media no longer trusts the numbers of projected audience at the outrageous air time fees those advertisers will seek other venues, print, radio, direct mail etc.

Those ratings are effective only insofar as the advertisers have confidence that markets are fairly accurately assessed. If that confidence is shaken, they will demand lower rates or seek the other venues.

So I'm suggesting that 10,000 or more letters may indeed have an effect in shaking that confidence and the foundation of the old networks.

How much of an effort is it to send that e-mail, snail mail or to make that phone call? In light of the very blatant bias and outright lying by the network news programs do we wait until CBS's panel of two absolves them months after the election or do we try everything that we can to tell them:

Hey ABC, CBS, and NBC...don't come knocking 'cuz we ain't home for you any more.

[El Gato]

The article Covenator is referring to is http://www.drudgereport.com/mh.htm

[Covenantor]

Thanks...I forgot to make the link.

[Dan45]

Outstanding concept! We need to stay organized on this. Regardless of the outcome of the election, the media powers that be need to know we will no longer put up with media bias effecting the future of our country.

[Covenantor]

That right....take them off the game board.

[El Gato]

From the ABC news memo:But as one of the few news organizations with the skill and strength to help voters evaluate what the candidates are saying to serve the public interest

IOW, Ms. Mrs. and Mr. America, we'll tell you what to think, and who to vote for. (Kerry of course.)

[federal]

bookmark

[fight_truth_decay]

info@nielsenmedia.com.

[oldbrowser]

We need to complain to the FCC.