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Carson's campaign relies heavily on the Internet to get his message across, more so than the campaigns of his 13 rivals. The campaign's Facebook page has more than 4 million followers, while Carson's Instagram account has 127,000.
One popular Facebook feature shows fans holding handwritten explanations of their support for Carson. Bennett says urging supporters to take more of those photos was his idea to drive voter engagement.
Starting this month, the campaign began using a computer program that lets one staffer answer up to 9,000 questions per day. Supporters will be able to text or email Carson a question and get an individual response. The program uses an algorithm that groups together questions that may look unique but are actually similar enough to elicit a single answer. Bennett says using the program was also his idea.
Trump harms conservatism by making some people as fawning and gullible as Obama worshipers.