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New York Times Co. Reports Loss as Print Ads Decline
NYTimes ^ | April 30, 2015 | RAVI SOMAIYA

Posted on 04/30/2015 5:45:48 AM PDT by Drango

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Ever notice how many lock you out from reading the article for “free” and then dont realize that the advertising is on the other side of the lockout...

ie. of course your ad revenue is being lost, if they dont subscribe to your adverts, they dont see your adverts and so what is the advertiser paying for?

the larger old press does this..
wall street journal, ny times etc.
(A few others ask questions and think that the answers are valid... like the one that asked me what christmas presents i was looking for this year for the kids i dont have, i said nuclear weapons... yeah, that will help the survey)

perhaps doing what trade magazines do is a way to earn ad revenue... ie write articles that people read so that advertisers will come and pay

oh.. and another thing.. news is not propaganda... news is not lies... news is not telling people what the politicos want them to believe and not the truth. all that are fictions and so, selling fiction as news is FRAUD...

people dont like fraud... they dont like paying premium for news and getting lies propaganda and bs... they can get that for free and keep their money.

news as fiction sucks compared to real fiction
so its not even competitive.
the more the people can read alternative press, foreign press and that all the press does not hide the same crap, we end up learning that the ny times is not worth the money.

given a choice of paying for a political message in the ny times and reading the same ap press rewrite for free from one of 50,000 papers, is a good way to avoid paying for crap.

the bigger thing is that the new york times thinks what it does is so great they dont get that what they do is crappy adn that the majority are not communist party aparatchicks who like to hear their ideas resonate... those are the noisy few and the young... the young dont buy papers.. the noisy few arent enough to sell adverts and they dont buy papers. conservatives buy papers more, and so, your target audience is a bunch of neer do wells with little money and who hate you for being a big company.

hows that working for you?


21 posted on 04/30/2015 6:40:29 AM PDT by artfldgr
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To: ProtectOurFreedom

if you know how magazine distributors work, you would know why they are dropping their racks... ie. you want to get the 10 top mags, but since the distributors kit them into groupings you ALSO have to take 5 that dont sell and pay for them too, an then expend labor to return them for credit so you can get nore you dont want. magazine sellers dont get to choose the magazines they get to sell other than buying these lots. so when the value gets canceled out by the labor, and the losers, the owners decide why bother, or reduce to the smallest lot.... after all, selling 100 popular magazines isnt ballanced out by returning 200 ones that sat there and you had to take because they are grouped.


22 posted on 04/30/2015 6:40:29 AM PDT by artfldgr
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To: Drango

Where is that very tiny violin?


23 posted on 04/30/2015 6:51:57 AM PDT by txrefugee
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To: Drango

The New York times needs to just die already. They are a vile institution that has done nothing but support the spread of misery and bad policy.


24 posted on 04/30/2015 6:55:21 AM PDT by DiogenesLamp
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To: OKSooner
They don't care.

Do you think Pravda or Isvestia cared about making money in the former USSR?

25 posted on 04/30/2015 6:56:23 AM PDT by Lazamataz (Jeb Bush makes John McCain look like Barry Goldwater.)
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To: Drango
New York Times Co. Reports Loss as Print Ads Decline


26 posted on 04/30/2015 6:59:16 AM PDT by BerniesFriend (Sarah Palin-"Lord knows she's attractive" says bitter Andrea Mitchell and the rest of the MSM)
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To: ProtectOurFreedom
I get the WSJ at home but due to the rural mailman's extended route, the paper arrives at about 2pm.

I can read the WSJ on line since it's free to subscribers. But it's not the same as holding the newspaper.

27 posted on 04/30/2015 7:06:47 AM PDT by Eric in the Ozarks ("If he were working for the other side, what would he be doing differently ?")
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To: Drango

Start a tweet campaign claiming Conservatives did this by contacting their advertisers and threatening to boycott them for posting on that Liberal rag.


28 posted on 04/30/2015 7:07:30 AM PDT by Usagi_yo (Give me liberty or give me a cash settlement.)
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To: Lazamataz
Until they can't make payroll. I hope I live to see the day that the pages of the NYT are swept across a desolate landscape that was once the Sulzberger estate.

BTW, have you heard the news? Today is Hitler's deathday, 70 years ago of course.

Happy deathday, Adolph. BIH and all your buddies too. I hope the rallies are still fun, though.

29 posted on 04/30/2015 7:14:11 AM PDT by OKSooner (Chamberlain at least loved his country, please don't insult his memory by comparing him to 0.)
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To: OKSooner
Until they can't make payroll.

Pravda never worried about making payroll. Money came in from the State to keep publishing propaganda.

That will happen in this case too.

30 posted on 04/30/2015 7:17:56 AM PDT by Lazamataz (Jeb Bush makes John McCain look like Barry Goldwater.)
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To: GoldenPup
"That's because the majority foreign owned rag prints mostly Bullsh!t and Lies."

Might be part of the reason but mainly it's because Dead Tree Media can't compete with digital internet media for speed and accuracy in reporting.

If its printed wrong it takes a day at least to fix the mistake. Digital internet media can be fixed and updated in seconds. AND the story can be reported immediately without rolling the presses and then delivering the copy via newsstand and newspaper home delivery.

31 posted on 04/30/2015 7:20:05 AM PDT by Mad Dawgg (If you're going to deny my 1st Amendment rights then I must proceed to the 2nd one...)
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To: InterceptPoint

While the on-line revenue increase is impressive taken as a % of the prior year, in actual $ terms, it’s not enough to offset the loss from print ads.


32 posted on 04/30/2015 7:22:51 AM PDT by Mr. Lucky
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To: Eric in the Ozarks

Yep, there’s nothing like newsprint and ink spread out on the table with coffee. As much as I like my iPad, nothing beats the real deal.


33 posted on 04/30/2015 3:50:59 PM PDT by ProtectOurFreedom (For those who understand, no explanation is needed. For those who do not, no explanation is possible)
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To: GOPJ

This is not April 1....but that truly would be a sign of the coming apocalypse.


34 posted on 04/30/2015 3:52:29 PM PDT by newfreep ("Evil succeeds when good men do nothting" - Edmund Burke)
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To: artfldgr

Interesting. It sounds like cable TV bundles except Comcast doesn’t give me credit for the Vietnamese prayer rug weaving channel I didn’t watch this month.


35 posted on 04/30/2015 3:54:14 PM PDT by ProtectOurFreedom (For those who understand, no explanation is needed. For those who do not, no explanation is possible)
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