Low Volt-age

Townhall.com ^ | August 6, 2010 | Jonah Goldberg

[ltc8k6]

Battery supplies are the supposed reason for the limited production.

[untrained skeptic]

Well Horse pucky. You build to mass production and build to the market. I mentioned the PT Cruiser and he basically blew me off.

Building only to the mass market often leaves profitable niche markets untapped. Limited production vehicles can be profitable if you can find a large enough niche who's need isn't met by mass produced models.

Just because he wasn't building to the mass market did not mean he wasn't building to his target market. Since it ended up being such a short production run, it does seem likely he misjudged his target market, or the market changed due to the economy.

I wonder how many that had to sell to break even. A car doesn't have to sell in the millions of units to be a success. If it recoups the investment and brings in something in the way of a return on the investment, it is a success. It also expands the Chevy brand to an additional niche market which helps build and maintain brand loyalty.

The PT Cruiser turned out to be a great seller, but with its aggressive styling it was also a considerable risk. However, it had relatively good fuel economy at a time when that quickly became a very important factor. However, it is a very different target market than what the SSR was aimed at. The guy probably blew you off because it should be awfully obvious that the kind of people looking to buy a SSR wouldn't be considering the PT Cruiser as an alternative.

[70th Division]

The guy probably blew you off because it should be awfully obvious that the kind of people looking to buy a SSR wouldn’t be considering the PT Cruiser as an alternative.

Actually he was gracious. It is a shame that GM is missing another opportunity with the Sky and the Solstis. It was an affordable sports car. Now both brands are gone. Chebby should come out with something similar. Just do NOT call it the Chevette. LOL