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NASCAR takes checkered flag in AT&T court battle
The Atlanta Journal-Constitution ^ | 08/13/07 | SCOTT LEITH

Posted on 08/13/2007 4:27:30 PM PDT by Captain Jack Aubrey

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To: Right Cal Gal

I should mention, that I like Cingular, and Bell South and AT&T and don’t like Sprint/Nextel but I’m talking about what is fair to NASCAR and what will keep NASCAR safe.


21 posted on 08/13/2007 4:55:27 PM PDT by gondramB (Preach the Gospel at all times, and when necessary, use words)
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To: gondramB
They paid for cup sponsorship, not driver sponsorship. Drivers and Owners had no say in the cup sponsorship agreement.

Frankly, as retaliation, I would love to see Ryan Newman sport a Sextel Sucks logo in one of the next races.

22 posted on 08/13/2007 4:55:57 PM PDT by mnehring (Ron Paul is as much of a Constitutionalist as Fred Phelps is a Christian)
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To: SGCOS

“Gee, I like NASCAR just for the racing. Personally, I pay no attention to the advertising.”

Without the advertising, there can be no racing.


23 posted on 08/13/2007 4:57:04 PM PDT by Captain Jack Aubrey
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To: Captain Jack Aubrey

Just more proof that NASCAR is no longer about racing. It has become The Parade of Sponsors’ Logos.


24 posted on 08/13/2007 4:58:21 PM PDT by Gary Seven
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To: Captain Jack Aubrey

I bet the depositions are more exciting than the races.

Do you think the judge called a recess every time someone dropped a pen?


25 posted on 08/13/2007 4:58:49 PM PDT by gura
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To: gondramB

Yes...but Perrier and Pepsi are different products.
Cingular and AT&T are both wireless carriers.

If I recall correctly, NASCAR forced Winston to give up its sponsorship of the Cup, correct, because of the “connotation” of having a cigarette sponsor NASCAR? Does anyone know how much Winston paid NASCAR a year?


26 posted on 08/13/2007 4:59:02 PM PDT by Right Cal Gal (Remember Billy Dale!!!)
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To: Captain Jack Aubrey
There is an answer to this problem, everyone should read the contracts.

Maybe, just maybe, that's what the judge did.

27 posted on 08/13/2007 4:59:03 PM PDT by Martin Tell ("It is the right, good old way you are in: keep in it.")
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To: Right Cal Gal
Nextel was bought out by Sprint, and Cingular was bought by AT&T - technically it’s not a new sponsorship - the 31 car is sponsored by the Cingular corporate entity, whether it’s Cingular or AT&T - it’s not a “new” sponsorship.

Cingular was specifically grandfathered. It was an exception to the exclusivity arrangement that NEXTEL negotiated with NASCAR. As I understand it Cingular was not even allowed to drop back to a secondary-sponsorship. Once they gave up on the 31-Car they were out. That shows you how tightly NEXTEL negotiated the exclusivity arrangement. And you can bet NASCAR was paid a premium for it as well.

28 posted on 08/13/2007 4:59:07 PM PDT by Tallguy (Climate is what you plan for, weather is what you get.)
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To: Captain Jack Aubrey
Advertising helps the audience connect to an individual driver. Not only do you have employees of the sponsored companies, but you have relationships to the consumer type you are.
29 posted on 08/13/2007 4:59:14 PM PDT by mnehring (Ron Paul is as much of a Constitutionalist as Fred Phelps is a Christian)
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To: gondramB

“Why is that. NASCAR needs to be able to sell exclusive sponsorships. If another company can buy out a sponsor and force NASCAR to violate their own exclusive sponsorship rules then NASCAR sponsorships will be worth a lot less money and NASCAR will suffer.”

Cingular and Alltell were team sponsors before Nextel arrived. The teams they sponsor depend on their money, $15 to $20 million, a year to cover costs. NASCAR wants to kick Alltell and Cingular out of the sport. NASCAR will not lift a finger to replace their money for those affected teams.


30 posted on 08/13/2007 4:59:54 PM PDT by Captain Jack Aubrey
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To: mnehrling

>>They paid for cup sponsorship, not driver sponsorship. Drivers and Owners had no say in the cup sponsorship agreement.

Frankly, as retaliation, I would love to see Ryan Newman sport a Sextel Sucks logo in one of the next races.<<

I don’t know how that works — there is TV revenue and Cup sponsorship revenue. I would guess teams agree to certain terms in order to participate.


31 posted on 08/13/2007 5:00:58 PM PDT by gondramB (Preach the Gospel at all times, and when necessary, use words)
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To: Captain Jack Aubrey

>>Cingular and Alltell were team sponsors before Nextel arrived. The teams they sponsor depend on their money, $15 to $20 million, a year to cover costs. NASCAR wants to kick Alltell and Cingular out of the sport. NASCAR will not lift a finger to replace their money for those affected teams.<<

That’s a reasonable point - when they change the cup sponsor it would cost certain teams money.

i guess that’s why they grandfathered Cingular and Alltell.

But its really ATT’s responsibility to do due diligence before they bought Cingular’s parent - they should not have counted on the NASCAR relationship because it was only grandfathered for Cingular.


32 posted on 08/13/2007 5:10:37 PM PDT by gondramB (Preach the Gospel at all times, and when necessary, use words)
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To: Captain Jack Aubrey

Cingular is Latin for “This sucks as much as Celluar One.”


33 posted on 08/13/2007 5:17:02 PM PDT by Doctor Raoul (What's the difference between the CIA and the Free Clinic? The Free Clinic knows how to stop leaks.)
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To: Right Cal Gal
Yes...but Perrier and Pepsi are different products.
Cingular and AT&T are both wireless carriers.

Not true. Cingular was ONLY a wireless carrier. In addition to wireless, AT&T offers long distance and local telephone services, DSL and other Internet services, etc.

34 posted on 08/13/2007 5:47:35 PM PDT by SunStar (Democrats piss me off!)
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To: Captain Jack Aubrey

Thanks for the FYI

Big money is at play and lawyers are not yet done.

It will be interesting to see how far up the court system this issue continues, if at all.

Even if AT&T does not prevail, RCR will undoubtedly find another sponsor for the 31 car. Jeff Burton is a stand up driver that should draw the attention of many corporations.

JMHO


35 posted on 08/13/2007 11:34:33 PM PDT by NYTexan
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To: NYTexan
As I’m understanding this, if this decision stands, AT&T will NEVER be able to use their name and logo on a Cup car so long as Nextel is the Cup sponsor.
Can’t see them hanging around if that’s gonna be the case.
36 posted on 08/14/2007 5:27:02 AM PDT by Roccus (Able Danger??? What's an Able Danger???)
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To: SunStar

Ah...good point. They should have kept “X” guy on the car. Simply can’t figure out why NASCAR dumped Winston - like what? NASCAR fans shouldn’t smoke and a tobacco company is not a good cup sponsor?

I hope Jeff gets a good sponsor for the 31 ride to replace Cingular/ATT. He’s one cool dude.


37 posted on 08/14/2007 6:47:30 AM PDT by Right Cal Gal (Remember Billy Dale!!!)
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