Posted on 05/02/2005 3:33:52 PM PDT by Jean S
With me and the Austin Unamerican-Statesman, it wasn't the left wing drivel that pushed me to cancel. It was the paper boy. He started leaving the paper on the front door completely unbound - no rubber band, no plastic sleeve. It's like he thought I lived in a hotel room. A few times, a storm would come and the papers just blew all over the lot. I told the circulation department if that ever happened again, I'd cancel my subscription. When it happened again the following week, I told them I'm a man of my word and I am cancelling immediately.
They begged and pleaded for awhile and sent me nice offers but I've always told them "no". I used to be able to see what I wanted online. Now they ask for free registration and I won't even give them that satisfaction. The only time I miss them is at election time when I can find out from them who NOT to vote for.
I was wondering how NYT went from down 20% to a gain in one month, but I don't think that the 20% figure was for a six month figure.
Actually, USA Today's advertising is up. Next to the Wall Street Journal, USA Today has the most affluent readers.
i did not say what you said i said.
i was talking about FUTURE expectations. i said:
usa today, corporations are starting to realize that usa today hasn't many "quality readers" = readers who buy the paper intending to read it.
many of usa today's papers go to hotels and motels and the recipients do not read the papers.
so, expect usa today's advertising to go down.
In today's expensive environment to do business, hotels would not be purchasing the papers and spending millions yearly to do so if their guests do not want the paper. It is a fact.
In addition to research, there are an incredible amount of anecdotes about how people want their paper at the hotel they are staying in. The hotels consider it one of the best if not the best amenity they offer travelers. Hotels have done their own research.
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