Super Bowl commercial: HeroSalute.com

Thank You for your heart felt reply.
It is much appreciated.
May You and Yours have a Wonderful and Joyful Holiday Season.

God Bless
Sincerely,
SSGT Silva

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FR EXCLUSIVE: Superbowl -- "The Commercial" honoring the troops
spokesperson for Anheuser Busch | 2-7-05 | dfu

Posted on 02/07/2005 11:07:32 AM PST by doug from upland

This morning I spoke with a representative of Anheuser Busch about their Superbowl commercial. First, here is some background.

In a club in San Bernardino with a couple hundred Marines, wives, and friends, I watched the Superbowl. I fought back a tear at the bar as I watched the commercial that honored the troops. The Marines in that club felt proud. They appreciate knowing that we appreciate what they do for us. Hell, just buying them beer to show appreciation made them feel good.

In the 1981 Champsionship Game (not Superbowl), Joe Montana engineered an 89-yard drive at the end of the game to defeat Dallas. Dwight Clark capped it off with a leaping 6-yard reception in the end zone to advance to the Superbowl. In post season lore, it became known simply as "The Catch."

In 1986, John Elway led his team on a 98-yard march that tied Cleveland in the Championship Game. The Broncos won in overtime. It became known simply as "The Drive."

As we watched the standout commercial of troops in the airport being cheered on in the terminal as they arrived home, we hope the moment will create its own Superbowl lore. May it forever be known simply as "The Commercial."

The representative of Anheuser Busch was kind enough to return my call. I wanted to know who was behind the brilliant commercial. They will be putting out a press release today because they have received more media inquiries than they can possibly field.

Here is some of the information. The commercial was filmed at LAX. Yes, those were real military personnel from various branches who have served in Iraq. According to the spokesperson, the response to the commercial has been overwhelming and positive.

They really did something special this time. Thanks, Anheuser Busch. I will remember Superbowl 39 not for a hard fought close game, but for "The Commercial."

Thank You for your heart felt reply.
It is much appreciated.
May You and Yours have a Wonderful and Joyful Holiday Season.

God Bless
Sincerely,
SSGT Silva