My question is, who went up with him? If memory serves, one of the Xprize requirements was that the flight must include two passengers along with the pilot/astronaut.
"Bigelow this week announced a new prize of $50 million for the first private group that can build an orbiting, passenger-carrying spacecraft."
http://www.space.com/missionlaunches/xprize_success_040929.html
That's it, I'm quittin' my job and heading for the workshop... ;')
"Bigelow told Aviation Week that not only would America's Space Prize winners secure the $50 million purse, half of which he's putting up himself, but they'd also snag options to service inflatable space habitats under development by Bigelow Aerospace."
http://www.space.com/missionlaunches/bigelow_spaceprize_040927.html
"The Virgin transport, entertainment and communications group has signed an agreement with pioneering aviation designer Burt Rutan to build an aircraft based on Rutan's SpaceShipOne vessel, Branson said."
http://www.space.com/missionlaunches/virgin_space_040927.html
A great (and obvious) choice.