[FREEZE-FRAME; ZOOM to CHILD's pupil in time with voice of MAN]
MAN: Ten, nine, eight, seven, six, five, four, three, two, one, zero.
[CUT to long shot of exploding hydrogen bomb]
[SFX: Bomb explosion sounds]
PRESIDENT JOHNSON [VO]: These are the stakes: To make a world in which all of God's children can live, or to go into the darkness. We must either love each other, or we must die.
ANNOUNCER {VO]: Vote for President Johnson on November 3rd. The stakes are too high for you to stay home.
************
This is the advertisement that cost Senator Barry Goldwater the 1964 Presidential election, and in so doing arguably changed the course of United States history.
Daisy was produced by Doyle Dane Birnbach for the Democratic National Committee and broadcast on 4 September 1964.