Stern Feels Bush-Whacked End Is Near

He has become the one thing he no doubt dreaded most -- a pathetic middle-aged man still trapped in adolescence who is no longer cutting edge. He is close to the time when he will be the object of the same kinds of cruel and demeaning questions his minions used to direct to aging comics and athletes.

You got that right. There was a good article on Slate, of all places, about this. It was saying that Imus had a second act of his career after getting off drugs, and changed his show. Howard's still doing the same thing he was 15 years ago. It's just sad.

If it weren't for this FCC crackdown, I'm willing to bet a lot of Stern's listeners and maybe even Stern himself would have voted for Bush and the GOP. And some poeple think this is how elections are going to be won? It would almost be funny if the stakes weren't so high.

Read the archives from marksfriggin.com -- Stern was bashing Bush way before Clear Channel fired him. And he didn't vote for him in 2000, either. Frankly, if anybody is going to vote for John Kerry because of this, they're too stupid to vote, especially since KERRY SUPPORTED WHAT CLEAR CHANNEL DID!

How so? He doesn't even have the top-rated show in New York anymore

Ummm... there's a VERY big country oustside of Manhattan.

Come to Ohio sometime & I'll show cities that are one hour apart with 1,500 friendly people in them.

Ummm... there's a VERY big country oustside of Manhattan. Come to Ohio sometime & I'll show cities that are one hour apart with 1,500 friendly people in them.

You're missing my point. You claimed that Stern is "more popular and successful by business metrics than ever." I pointed out that he doesn't even have the top-rated show in New York anymore, which happens to be his flagship station. Your remark about Ohio does nothing to disprove my point, that Stern is not as popular as you claim he is. He's on fewer than 40 radio stations now, and he is not even No.1 in his main market. Unless you're using Million Moron Math instead of "business metrics," that information disproves your original statement.

What a pleasure communicating with you. You are way above my intelligence level so this will be my last comment since you intimidate me with your awesome wit. You are a genius on the information superhighway with your keyboard.

You are correct if your definition of success is being #1 on a flagship station. We'll see how the HS Production Co. does.

Advertisers say they are sticking with Mr. Stern because his show attracts an important audience: young men. In New York City, the show's hometown, it is among the top-ranked morning radio programs, as it is in most markets. Of the nearly one million listeners who tune in to the show in the metropolitan New York market in any given week, about three-quarters are men; half are in the 18-44 age bracket, according to researchers at radio-ratings service Arbitron Inc. New York-area listeners spend an average 4½ hours with Mr. Stern every week.

Advertising with "a guy's guy" is a particularly effective way to draw male customers, says Gerry Howatt, media-buying manager at Vermont Teddy Bear Co., a mail-order retailer of stuffed animals based in Shelburne, Vt. "Guys who listen to Howard Stern still have birthdays, still have anniversaries" to buy presents for, says Mr. Howatt, who allocates three-quarters of his advertising budget to radio.
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Advertisers' chief complaint about the show is its high cost -- a 30-second spot in a local market such as Los Angeles could run around $1,500; for New York City, the price might be double that. Having Mr. Stern read the ad costs extra.

WSJ 03/08/2004

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