Free Republic

Just over one year following Bud Light’s terrible decision to hire transgender influencer and professional toddler Dylan Mulvaney to promote its once pro-America beer, the company's sales are plummeting. Again. According to the first-quarter earnings report released Wednesday, Anheuser-Busch, Bud Light’s parent company, has decreased 9.1% in revenue in the U.S. The news comes more than a year after Mulvaney dressed up as a wannabe Katherine Hepburn with black gloves, pearls and red lipstick in an attempt to help Bud Light sell more beer. Mulvaney was also gifted a custom Bud Light can with his face printed on it, which...

Donald Trump has U-turned on his stance over 'woke' Bud Light and suggested the beer deserves a 'second chance' just weeks ahead of a fundraiser organized by a lobbyist for the beer's parent company. The presidential hopeful called for an end to the Bud Light boycott which was sparked by its disastrous campaign with trans-activist Dylan Mulvaney The former president said the partnership was a 'mistake of epic proportions' for which a 'very big price was paid.' But he insisted that parent company Anheuser-Busch InBev was not a 'woke company' as he threatened to release a list of those that...

A first glimpse at Budweiser Super Bowl 58 commercial features a revival of the iconic Clydesdales as the beleaguered parent company Anheuser Busch attempts to stage a comeback after Bud Light fiasco. 'Good Morning America' revealed an exclusive look at the new ad on Wednesday with a special guest appearance from a Clydesdale superstar named Olaf. The inside look tells the story of a Labrador who comes to the rescue of the Clydesdales as they struggle to navigate the storm. The victorious journey ends with the safe return of the horses who are welcomed home by a cheering crowd celebrating...

Anheuser-Busch InBev laid off hundreds of workers at its U.S. offices after months of slumping sales at Bud Light. The world’s largest brewer, which also sells Stella Artois and Budweiser, on Wednesday said the cuts would affect less than 2% of its roughly 18,000 U.S. workforce. The layoffs won’t impact front-line workers such as brewery and warehouse staff, the company said. “While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success,” Anheuser-Busch Chief Executive Brendan Whitworth said in a written statement. “These corporate structure changes will enable our...

The mayor of Newport, Oregon, has been forced to step down after sharing a meme on Facebook which referred to Bud Light as “tranny fluid.” Dean Sawyer, a former law enforcement officer, resigned from his position on Monday after Oregon Public Radio revealed that he had shared a number of memes that had been considered “offensive” in a private Facebook group. The memes, which were shared in a group for current and former law enforcement officers called “LEO Only,” poked fun at transgender individuals, immigration, and other hot topics. One such meme directly referenced the recent controversy with Bud Light...

Bud Light and its parent company Anheuser-Busch are sponsoring at least three different upcoming Pride events despite backlash over the partnership with Dylan Mulvaney, a social media influencer who identifies as transgender. Bud Light is listed as a sponsor on the Cincinnati Pride Parade website. Planned Parenthood and the Cincinnati Children’s Hospital, which medically transitions minors, are both also listed. Meanwhile, in St. Louis, Missouri, where Anheuser-Busch is headquartered, the company is listed as the presenting sponsor of the St. Louis Pride Parade. A sponsorship packet explains that there are only four “presenting sponsor” slots available. The “Rainbow” sponsorship tier,...

Bud Light and its parent company Anheuser-Busch are sponsoring at least three different upcoming Pride events despite backlash over the partnership with Dylan Mulvaney, a social media influencer who identifies as transgender. Bud Light is listed as a sponsor on the Cincinnati Pride Parade website. Planned Parenthood and the Cincinnati Children’s Hospital, which medically transitions minors, are both also listed. Meanwhile, in St. Louis, Missouri, where Anheuser-Busch is headquartered, the company is listed as the presenting sponsor of the St. Louis Pride Parade. A sponsorship packet explains that there are only four “presenting sponsor” slots available. The “Rainbow” sponsorship tier,...

Every year, millions of people travel to the largest volksfest in the world: Oktoberfest. Held in a town called Okto on the Bavarian side of the Swiss Alps, the 6-day party is filled with fair food from across the world and nearly every beer brewed anywhere on the planet. This year, however, one major brand will miss the festivities: Budweiser. According to festival organizer Joseppi Barrona, Oktoberfest is a time for food, fun, and festivities and not for political posturing. “We don’t want to turn this into a gay versus straight versus trans versus guy with a red hat American-style...

These stats are BRUTAL. Bud Light, the biggest beer brand in America, is getting drawn and quartered by its customer base after paying pretend "girl" Dylan Mulvaney to sell their goods. Consider these reports from bars across America: Case & Bucks near Anheuser-Busch's HQ in St. Louis has seen a 30% drop in Bud Light bottle sales and a 50% drop in Bud Light on tap. Braintree Brewhouse in Massachusetts, a huge sports bar near liberal Boston, normally sells 25 Bud Light bottles to each bottle of rivals Miller Lite and Coors Light, but this week there has been an...

AB InBev, the brewer behind the Corona, Budweiser and Stella Artois beer brands, has hailed record full year volumes in 2022, as well as the strong performance of its premium portfolio. The business claimed this success was “driven by the investment in [its] marketing capabilities”. While sales and marketing investment fell in 2022 compared to the year prior, CEO Michel Doukeris told investors today (2 March) the company will continue to invest behind its brands as they “deserve” because their “power” drives growth at the business. Across the full year, volumes grew by 2.3% to reach an “all-time high”, the...