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  • DEVO returns with fan-driven album ("88 percent focus group approved")

    06/10/2010 10:55:04 AM PDT · by a fool in paradise · 17 replies · 195+ views
    Al Reuters via Yahoo ^ | June 10, 2010 | Andrew Potter Andrew Potter
    The alternative music act Devo, best known for its 1980 hit "Whip It," is pioneering a new method to help win fan approval. It is asking them what they want to hear. Singer and co-founder Mark Mothersbaugh told Reuters Television that the U.S. band's first album for 20 years -- "Something for Everybody" -- was shaped through an online campaign which asked fans for their opinions. "We thought people understood us enough to make observations which could be really important," he said. The resulting disc bears a promotional sticker that reads "88 percent focus group approved." Fans helped whittle a...