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<p>George Sauer had a huge day in the biggest game in New York Jets history, and then surprisingly walked away from football a few years later.</p> <p>Sauer, a wide receiver on the Jets' only Super Bowl championship team, has died. He was 69.</p>

Once upon a time, Super Bowl commercials weren't exactly super. Of course, Super Bowl ads weren't quite as pristigious as they are today. Products like mint shaving cream, Bic ballpoint pens and Clamato flavored juice from Motts aren't exactly the type of products we have come to associate with Super Bowl advertising.Forty years ago, when the Colts and Jets met in Super Bowl III, the primary products advertised during the NBC broadcast were not cars and beer.It was cigarettes.Here is a sampling of some of the commercials that aired forty years ago during the broadcast of Super Bowl III. (There's...

Forty years ago, the pregame show for Super Bowl III did not begin five days before kickoff. There were not pregame concerts, channels dedicated to endless prognostication, nor were there in-depth profiles of everyone from the waterboy to the clubhouse toilet scrubbers accopanied by cutting edge computer animation.Not that any of that is bad.Rather, back in the olden days, the pregame show was 30 minutes long.Here is exactly how someone would have kicked off his Super Bowl III television festivities forty years ago.It begins with the famed NBC peacock and a slight sampling of the state-of-the-art technology.The clip is :59...

This is the second of four clips I am sharing of the original NBC broadcast of the Super Bowl game forty years ago between the Baltimore Colts and the New York Jets.This one showcases the state of the art graphics and the sponsorship billboard (yes, that means cigarette advertisers). It also features play-by-play man Curt Gowdy talking a bit about Joe Namth's famous guarantee of victory over the mighty Colts.We've come a long way in forty years.The clip is 2 minutes 45 seconds long.Fascinating to be sure.

Forty years ago, when there two professional football leagues - the AFL and NFL - arguably the most famous Super Bowl was played in Miami, Florida.Super Bowl III matched the NFL's Baltimore Colts and the AFL's New York Jets.I thought it would be interesting to take a look back at how different the game was presented back then - both in content and , obviously, in technological terms.First, from the original NBC broadcast of January 12, 1969, here is something that has LONG since been eliminated from the pregame festivities .... the Pledge of Allegiance.It was conducted by three of...