Following last night’s historic Brexit vote, House Speaker Paul Ryan’s primary challenger, Wisconsin businessman Paul Nehlen, seems to have taken a page from the playbook of the U.K. Independence Party (UKIP) with the launch of a new billboard campaign. On Friday morning, Nehlen’s campaign went live with a new billboard in Ryan’s hometown of Janesville, Wisconsin that is reminiscent of the distinctive UKIP-style campaign. The ad reads: “Radical Islam Kills Americans. Vote YES for Immigration Control. Vote NO for Paul Ryan.” The billboard then directs viewers to Nehlen’s campaign website, ElectNehlen.com.