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  • Coke dropping 'Classic' tagline from logo

    01/30/2009 3:01:28 PM PST · by Daffynition · 87 replies · 2,727+ views
    YahooFinance ^ | January 30, 2009 | Vinnee Tong, AP Business Writer
    NEW YORK (AP) -- Neither "New" nor "Classic," Coke is simply itself again. Two decades after adding the designation, the Coca-Cola Co. is removing the word "Classic" from its prominent location on the flagship cola sold in the U.S., a company spokesman said Friday. "The reason for being, for classic as a descriptor, has all but disappeared," spokesman Scott Williamson said. The "Classic" tagline -- right under the script Coca-Cola logo -- was added in 1985, when the company introduced a formula that consumers called "New Coke." New Coke never caught on and was sold sparingly until it was dropped...