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Keyword: mediabuy

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  • Autopsy 2012: Blame the Consultants? (Skimming money from donor-funded media placements)

    03/18/2013 7:51:16 AM PDT · by jimbo123 · 2 replies
    National Review ^ | 3/18/13 | John Fund
    For as long as he’s been president, Barack Obama, has been the top target for attack at the annual Conservative Political Action Conference in Washington. D.C. But this year, there may have been a close second: the Republican political-consultant class, which many CPAC attendees blame for the party’s poor 2012 showing. -snip- Without directly taking on Romney, Republican National Committee member Morton Blackwell, from Virginia, joined Caddell in criticizing the practice of many campaigns of allowing consultants to take a commission when they score media placements, which skews the campaign’s efforts away from grassroots efforts and direct contacts with voters...