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Keyword: lowersales

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  • McDonald’s CEO outlines changes as sales slide

    10/21/2014 6:55:17 PM PDT · by Olog-hai · 128 replies
    Associated Press ^ | Oct 21, 2014 6:11 PM EDT | Candice Choi
    After posting yet another disappointing quarter, McDonald’s CEO Don Thompson said Tuesday the company hasn’t been keeping up with the times and that changes are in store for its U.S. restaurants. Thompson said that starting in January, McDonald’s will “simplify” its menu to make room for restaurants to offer options that are best-suited for their regions. To offer greater customization, he also said the company planned to expand its “Create Your Taste” offering that lets people pick the buns and toppings they want on burgers by tapping a touchscreen. The program is currently being offered in Southern California, and McDonald’s...