Four years ago in this space, a simple political rule-of-thumb was put forth in an attempt to slash through all the confusing polls and hot-air punditry surrounding the Presidential race. It's a simply theory: The cool guy wins (see BW Online, 8/4/00, "Cool Guys Finish First"). (snip) The difference between Bush's tortured data-twisting and Kerry's self-serving hyperbole is that nobody has died because of the Democrat's alleged fabrications and prevarications. The rabid Swift Boat Veterans for Truth can rant all they want about whether Kerry deserved three Purple Hearts, two Purple Hearts, or no Purple Hearts. Who cares? He went...