Oops. Concerns that Chevrolet Cruzes could catch fire have caused General Motors (GM) to recall more than 475,000 of the popular compact sedans, the automaker said Friday... All (Cruze) cars manufactured from September 2010 to May of this year are subject to the recall. Already getting Chevy Volt flashbacks? Of course you are. In January, GM “called back” every single Volt ever sold in the U.S., to fix the (fire problem on the) allegedly already “fixed” battery…. It’s important for a company to create a branding identity--something all its products possess as an underlying, unifying theme. GM has successfully identified...