Budweiser showed up with a tent at a major motorcycle event that the company sponsored in the city of Sturgis in South Dakota. The Sturgis Motorcycle Rally is the world’s largest motorcycle rally that began in 1938 by a group of Indian Motorcycle riders. It was originally held for stunts and races. Social media erupted as people saw no one visiting the Budweiser tent or drinking its beer. “ZERO attendees at the Budweiser tent in Sturgis,” one person commented. “This may be the BIGGEST marketing blunder of all time!”