To borrow a Sarah Palin aphorism, after their election defeat in 2008, conservatives didn’t retreat, they “reloaded.” Instead of finding new solutions to public policy problems or seriously reevaluating Bush’s failures, conservatives focused almost solely on new ways to communicate their old ideas. To do so, they looked to their natural allies in corporate marketing for inspiration — and they looked to the Left for imitation. The result has been a recent and profound turnaround that has allowed the Right the bury Obama’s message and dominate the political debate. Historical right-wing domination of the media Traditionally, conservatives have almost always...