...Beginning today, Amazon plans to feature one original short film each week in a prominent spot on its home page for the next five weeks -- all commissioned by Amazon and available for free downloading by the site's visitors. The four-to-seven minute movies will star a variety of Hollywood actors in fictional stories fashioned loosely around a theme Amazon describes as "karmic balance;" characters, in essence, learn valuable life lessons.... Instead of a traditional advertising hard sell, the movies mark the escalation of an effort by Amazon to provide unique online content free of charge to its customers, some of...