Each month brings a fresh headline containing Hollywood's favourite new buzzphrase, "franchise fatigue." As big-budget sequels from The Mummy to Transformers: The Last Knight stutter to a halt, the consensus reached by news coverage suggests a collective, audible yawn from audiences, as they grow weary and tired of recycled and repackaged films. But is franchise fatigue really a pressing issue for movie studios to address, or is it nothing more than a buzzphrase, a product of anti-franchise bias? The full story of #boxoffice trends is complex and impossible to define in two words alone (lucky for you, this article has...