Faison will unveil a $40 million campaign Tuesday “through 2016 to persuade moderates and conservatives to join the fight against climate change,” according to Politico. He is also spending $10 million to create a campaigning arm similar to President Barack Obama’s Organizing for Action or Karl Rove’s Crossroads GPS. “There’s a lot of center-right Republicans that feel like they don’t have a voice in this issue, and surveys would say they’re eager to share this information to bring other people along with them,” Faison said. “Even in small percentages, that’s in the millions.”