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The effort to electrify America's most popular and influential vehicle class is under way, but it appears to be faltering at the hands of reluctant motorists. This week, Ford said it would lay off about 700 workers at the Detroit plant that manufactures its electric F-150 Lightning pickup truck and GM pushed back production of the Chevrolet Silverado EV, citing slowing demand. And Tesla CEO Elon Musk told investors during an earnings call on Wednesday, 'we dug our own grave' when referencing the company's much anticipated electric pickup Cybertruck. Pickup trucks have long been the crown jewel of the US...

Bolt-on components and conversions are a great way to modify just about any vehicle. They’re virtually all made by aftermarket manufacturers, but Ford has a plan to change that. Ford has patented a bolt-on conversion kit to turn an F-150 into a 6×6 off-roader.

The owner of a 2023 Ford F-150 Lightning Lariat electronic vehicle (EV), Dalbir Bala, is claiming that EVs are the "Biggest Scam of modern times" after he was forced to abandon his truck on a family road trip from his home in Winnipeg to Chicago because of faulty charging stations. In a letter posted on Facebook, Bala described how he paid $115,000 on the Truck in addition to thousands of dollars more installing chargers, explaining the cost is "not justified." He said, "EVs are only good for limited urban use, as a second car. but expensive second car..!" He went...

Ron DeSantis has signed a law banning automakers from selling cars direct to consumers in Florida – but it contains a carve-out that will benefit his political backer Elon Musk and his Tesla company.House Bill 637 requires most automakers to sell to Floridians through third-party car dealers, who sometimes add exorbitant markups to vehicles’ sales tags.Drafted by lobbyists for dealers, who have made substantial donations to DeSantis, the law could have been a big blow to Tesla owner Elon Musk, who hosted his glitchy presidential campaign launch on Twitter.Tesla cuts out the middleman by operating its own dealerships. Forcing it...

DETROIT (AP) — Owners of new Ford vehicles will be able to tune in to AM radio in their cars, trucks and SUVs after all. CEO Jim Farley wrote in social media postings Tuesday that the company is reversing a decision to scrub the band after speaking with government policy leaders who are concerned about keeping emergency alerts that often are sounded on AM stations. “We’ve decided to include it on all 2024 Ford and Lincoln vehicles,” Farley wrote on Twitter. “For any owners of Ford’s EVs without AM broadcast capability, we’ll offer a software update” to restore it, Farley...

We guess Ford didn’t have the budget to hire Dylan Mulvaney to step out of the driver’s seat of its rainbow-flag Raptor. See, you have two trucks so covered in mud you can’t tell the difference … until the mud washes off and one is revealed to be a Pride-themed truck. In case you didn’t get it, Ford lights up the word “tough” in rainbow lights. Ford doesn’t have any Clydesdales handy to whip out a new ad as Anheuser-Busch did.

Comments were made on 3/6/23.

Ford will cut 3,800 jobs in Europe as the company restructures to focus on developing its all-electric fleet, the company announced Tuesday. The layoffs and restructuring are part of the company’s response to “rapidly changing market conditions” and increased competition in the electric vehicle industry, Ford said in a press release. The company missed its earnings expectations by $1.1 billion in the fourth quarter of 2022 and was down $11 billion from the same time the year prior, according to CNBC. (RELATED: Here’s How Elon Musk Started An Electric Vehicle Price War) “These are difficult decisions, not taken lightly,” said...

How many times have you heard a politician crow that the push for electric vehicles will create jobs? To hear the left (and some on the right) talk, not only will electric cars save the planet, but they’ll put a chicken in every pot and a charging station in every garage. “The President’s economic plan has generated an American, electric vehicle (EV) manufacturing boom that is creating new economic opportunity and tens of thousands of good-paying and union jobs across the country,” the White House said in a statement in Sept. 2022.One month later, the White House bragged that its...

Ford Motor Company has announced an unspecified potential battery issue has led the company to stop producing and shipping its electric F-150 truck model, according to reports. Motor Authority reported Thursday that the company had placed a “stop-build and an in-transit stop-ship order” on the truck. The automaker discovered the issue during its “pre-delivery quality inspections,” the outlet’s Joel Feder noted, citing Ford representative Emma Bergg. “The team is diligently working on the root cause analysis,” CNBC quoted Bergg as saying. It is not clear when Ford will begin producing and shipping the model again. “It depends on how long...

Video at https://www.youtube.com/watch?v=3nS0Fdayj8YYet another electric vehicle disaster is making the rounds on the internet, this time as a YouTuber with over 1.4 million followers tried towing an ancient 1930s Ford Model A truck with a contemporary Ford F-150 Lightning electric pickup. Despite setting the bar ridiculously low – he just wanted to tow it just over 100 miles round trip – the entire experiment failed in a spectacularly “complete and total disaster.” Youtuber Tyler Hoover says in the video, seen below, that “[i]f a truck towing 3,500 pounds can’t even go 100 miles — that is ridiculously stupid. He then...

Ford is increasing the starting prices of its electric F-150 Lightning truck by as much as $8,500 due to “significant material cost increases and other factors.” CNBC reports that Ford said on Tuesday that it would be increasing the starting prices of its electric F-150 Lightning pickup truck due to “significant material cost increases and other factors.” The automaker said that the price increases, which are between $6,000 and $8,500, will not impact customers who have already ordered the vehicle and are awaiting delivery. President Joe Biden infamously test drove an electric F-150 in 2021. Biden shared his opinion on...

Democrats have touted electric vehicles as the way of the future, but they have failed to address the setbacks of the still-developing technology. A new experiment has once again highlighted the problems leftists have failed to address. Journalists from MotorTrend set out to test the towing capacity of the 2022 Ford F-150 Lightning electric truck, and their findings were less than inspiring. From the start, journalist Eric Tingwall was less than confident in the truck’s towing abilities. “With the largest available battery pack, a fully charged 2022 Ford F-150 Lightning electric truck has less energy onboard than a regular F-150...

Ford CEO Jim Farley explained to Automotive News that not all of its customers are ready to make the transition, due to their specific needs. "We have a lot of rural customers at Ford that a lot of other brands don't have. We have Super Duty customers who do heavy-duty towing: horse trailers, people in the energy business who are towing big-time loads over very long distances. It's hard for me to imagine that all those customers will go electric in the next 10 years," Farley said. "They're actually as interested in the technology as anyone, it's just their use...

As Ford Authority reported back in August, FoMoCo recently gave 2021 Ford F-150 buyers the option to remove the auto start-stop feature from their pickups through the end of the year, and those that choose to do so will get a $50 credit and perhaps take delivery a little sooner, due to supply constraints. Now, sources familiar with the 2022 Ford Explorer launch are telling Ford Authority that auto stop-start will become an option on the 2022 Explorer as well. The auto stop-start feature will be an option on Base, XLT, Timberline, and Limited trims for 2022. Shoppers eyeing Limited...

Have you been waiting to buy a new pickup truck? You aren't alone. Ford would love to sell you a freshly built, 14th-generation F-150, but as we've written about already, it's not always that simple. Luckily, after months of watching stockpiles of unfinished trucks grow with no semiconductors available, the story is about to change. As the Detroit Free Press reports, Ford has sourced a supply of chips and will soon ship out thousands of 2021 F-Series pickups. The supply chain shortage has made itself known across the market for both new and used vehicles, causing a scarcity of the...

When President Joe Biden took Ford’s electric F-150 Lightning pickup for a test drive in Dearborn, Mich., in May, the event was more than a White House photo op. It marked a new phase in an accelerating shift from gas-powered cars and trucks to electric vehicles, or EVs. In recent months, global auto manufacturers have released plans to electrify their vehicle fleets by 2030 or 2035, setting up a race to see who can most quickly shift entirely away from producing vehicles powered by gasoline. , I see this moment as pivotal because unlike EVs from manufacturers such as Toyota...

A link below to the 10 minute+ 1st Impression Video, by Sandy Munro of Munro & Associates. https://www.youtube.com/watch?v=EGqVd2-ltM8

Range typically occupies an outsized chunk of the conversation on any new EV. But, in the case of the F-150 Lightning, which has the bestselling pickup's usual healthy scoop of towing and hauling capabilities, things get more complicated. Ford is claiming that the range figures for its electric pickup will come in at 230 miles and 300 miles, depending on whether the standard-range (which we estimate can hold 115.0 kWh) or extended-range battery pack (150.0 kWh, same caveat) is beneath the bed. Those are EPA predictions, specifically EPA combined figures, in lightly loaded conditions. *** Although the Lightning is aided...

Imagine if Donald Trump had jokingly threatened to murder journalists standing in front of him. They probably wouldn't have laughed. Yet that’s what Joe Biden did on Tuesday and the assembled reporters just chuckled at the funny threat. While test driving an electric Ford F-150, ABC's Cecilia Vega broke up the adoring queries about the car by actually asking, “Mr. President, can I ask you a quick question about Israel before you drive away since it’s so important?”Biden, who was sitting in a truck at the time, sneered, “No, you can’t. Not unless you get in front of the car...