Free Republic

You might have thought that every other American company that witnessed the downfall of Bud Light as the number-one-selling brand of beer in the country after the Dylan Mulvaney fiasco would have made it a point to inform their marketing department, that going woke is not a winning marketing strategy and would not be approved. But going woke does seem to be the latest fad in the marketing industry. The latest brand that is attempting insanity and expecting a different outcome is Dove Soap. Dove is not only facing a boycott, but its entry into the woke arena comes with...

Dove brand soap has gone full Social Justice Warrior, featuring a man who says they are not only a woman (i.e., transgender), but they are a mother. To be clear – In Dove’s ad, the baby’s biological father identifies as the mother. Moms, get ready to be insulted as this man attempts to appropriate motherhood in the latest assault on women. The biological mother says in one clip: “Everybody has ideas about what it means to be a good mom and most people feel they have a license to tell you what they think it means to be a good...

“We are both his biological parents,” Shea, a man who now identifies as a woman comments in Dove’s new commercial, while rocking a baby. “You get people that are like, ‘What do you mean you’re the mom?’ We’re like, ‘Yep! We’re both gonna be moms.’” After an assortment of women described their mothering journeys, Shea returned to the screen with the comment: “There’s no one right way to do it all.”