No sooner did AdMe.ru publish racy pictures of Russia's female athletes competing at Sochi wearing next to nothing, did the shots go viral online. And then came the judgment. Column inches spoke of the 'demeaning' way Russia is marketing its female Olympians. Others said the photos were controversial, adding that it brings a whole new meaning to the phrase 'checking out the competition'. True, the photos are racy. True, these girls look like gorgeous pin-up models fit for a Pirelli calendar (well they are Olympic athletes; all those hours down the gym is bound to pay off). But what, really,...