Founder Emmanuel Vincent, 31, said the project is about communication, not activism. "We see it as a scientific endeavor," said Vincent, who is from the southern French village of Lignan sur Orb, near Montpellier, and works as a project scientist at the University of California, Merced. "We try to be neutral and explain the science and why some people get it wrong in the media." Vincent said the site is aimed at the general public, but particularly journalists, editors, and those who influence public opinion. He is currently raising money to do even more by launching a "Scientific Trust Tracker"...