Ain no trade. Executives get bonuses of stock options to make them share the consequences of their errors but share the benefits of their successes. This if Kodak pulls it off is a huge success. These options probably can’t be exercised for a year or more, and the stock price today has little meaning about the stock price then. This is to hold his feet to the fire to produce as several of the prior ventures of the last decade have been crash and burn failures.