Syrian President Bashar al-Assad. Photo: wiki commons.In light of Israel Apartheid Week, which hit cities and campuses throughout the world recently, supporters of the Jewish state find it difficult to agree on the best response to this hate fest. Some suggest emphasizing Israel’s peacemaking efforts, others propose rebranding the country by highlighting its numerous achievements and success stories. Still others advocate reminding the world of “what Zionism is – a movement of Jewish national liberation – and what it isn’t – racist.†Each of these approaches has its merits yet none will do the trick.Peace seeking and/or prosperity are...