More Roosevelt… Less Jimmy Carter… that’s what this brand needs! Folks, there’s been a lot of scrutiny of President Obama in these first 100 days. It goes with the territory. The attention is brutal no matter who’s in the Oval Office and it always will be. Exposure is something most marketers covet . . .but over-exposure especially of the wrong features can be deadly for a personal brand. That is why, Barack Obama –whom I’ve called a first-rate poli-marketer (see the past few weeks FOX Forum posts here)– had better stop behaving like Jimmy Carter and start emulating Roosevelt. In...