You may be a scholar of the English language, but you need to study up on trademark law.
Intentional misspellings strengthen a trademark. Consider Google
, one of the strongest brands on the planet. It's a misspelling of googol
, a noun meaning the number ten raised to the power of 100.
Of course, then along comes cynwoody, and legions of others, who use the verb google
(lower-case g) to mean do an internet search on
. If Google were to pay its lawyers to send out cease and desist lawyers, it would revive the finances of the USPS.
Er, send out cease and desist letters, LOL!
Now a few days removed from when I posted my mini-rant about how the cows at Chick-fil-A spelled things and seeing the moral battle the company is now enmeshed in, when I’m in the area of one a CFA, I will visit there and gladly spend my money. I’ll pretend I don’t notice the misspellings.