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How Bush will reclaim suburban swing voters: The evolution of a political party
Jewish World Review ^ | Jan. 8, 2003 | Bill Schneider

Posted on 01/08/2003 5:16:08 AM PST by SJackson

George W. Bush now owns the Republican Party. He has brought it to the promised land. For the first time in nearly 50 years, Republicans control everything -- the White House, the House of Representatives, the U.S. Senate, even the Supreme Court, which made Bush president.

Moreover, Bush has remade the Republican Party in his own image. That's what the overthrow of Sen. Trent Lott (R-Miss.) was all about last month. The barely disguised White House campaign to get Lott out and Sen. Bill Frist (R-Tenn.) in was an effort to put a new face on the GOP. Bush's face. Frist, after all, is Bush's man.

Not only has Lott given way to Frist, but two stalwarts of the old GOP have departed. Sen. Jesse Helms is out, replaced by Elizabeth Hanford Dole. Strom Thurmond is out, replaced by Lindsey O. Graham -- once a John McCain presidential supporter.

It's a whole new GOP.

Or is it? The Republican Party is still a very Southern party. Even more so after the November elections. The shift from Lott to Frist does not represent much of an ideological change. Both senators are staunch conservatives with similar voting records. In ratings compiled by the liberal Americans for Democratic Action, Lott got 5% in 2000; Frist got 0%. The American Conservative Union gave Lott 100%, Frist 92%. The Christian Coalition of America gave both senators 92%.

If there's a difference between the old GOP and the new GOP, it's one of style more than ideology. Bush, after all, is a pretty conservative fellow. But he's a compassionate conservative. Does that make a difference? You bet it does.

The Republican Party has long suffered the perception of being the party of mean old white guys. Plus any number of venomous radio talk-show hosts. Bush has set out to turn the Republican Party into a party of nice guys. Like him. And Frist -- a physician with a friendly bedside manner. Kinder, gentler conservatives.

The objective is to attract swing voters. That means suburban voters -- those soccer moms and office-park dads who now make up a solid majority of the electorate. In the old days before the 1992 election, Republicans knew how to reach suburban voters. They did it with one word: taxes. More precisely, two words: low taxes. Moving to the suburbs usually means becoming a homeowner. Homeowners don't see themselves as beneficiaries of public services. They see themselves as taxpayers. Ever hear of Proposition 13?

Taxpayers want government to do two things: keep taxes low and keep the economy booming. Do that, they say, and we can solve our problems for ourselves. The Republican lock on the suburbs was broken in 1992, however, after the first President Bush. Bush did two things that infuriated suburban voters. He let the economy falter. And he raised taxes. Ask any suburban politician what's the fastest way to commit political suicide, and he or she will tell you: Raise taxes.

Bush's betrayal opened the way for the Democrats, under Bill Clinton, to establish credibility with suburban voters. It wasn't easy.

One of the first things Clinton did as president was raise taxes, mostly on the wealthy, to help get the deficit under control. Betrayed again! Suburban voters (among others) wrought a terrible vengeance on the Democrats in 1994. They gave the GOP control of Congress, which has lasted eight years (interrupted briefly by Vermont's James M. Jeffords' switch to independent in the Senate) and is likely to continue for a while.

Clinton got the message. He set about reassuring suburban voters that the Democratic Party had changed. It was no longer the party of taxes and spending. "The era of big government is over," Clinton proclaimed in January 1996. He sealed the message with a spectacular economic boom (or bubble, as many would now call it).

What were Clinton's major policy achievements as president? Three things: welfare reform, free trade and a balanced budget -- none of them of much interest to Democrats. But those policies served to minimize the differences between the two parties on economic policy. For the first time, large numbers of suburban voters went Democratic, with Clinton splitting the suburban vote with Dole in 1996.

Suburban voters are united in their economic interests (low taxes). But they are divided on values (there are liberal suburbs and conservative suburbs). As long as the economic issue is neutralized -- which means, as long as the Democrats don't backslide to their old taxing-and-spending ways -- suburban voters will be free to divide along cultural lines. Exactly as they did in 2000 and 2002.

Texas suburbs, for instance, are solidly conservative, while California's suburban voters tend to have more liberal cultural values. That's what unbuckled the Sunbelt, which had been the basis of the "emerging Republican majority" under Richard Nixon and Ronald Reagan. Consider this: In Texas, every statewide office and both Senate seats has now gone to Republicans. In California, every statewide office and both Senate seats have now been captured by Democrats.

Democrats have also figured out how to mine another source of suburban votes: women, the famous soccer moms who were so crucial to Clinton's survival. The key to their support? The Democrats' commitment to protect "the safety net." Women feel more vulnerable in the marketplace than men. They want assurances that government will be there to protect them.

Men are more likely to be risk-takers. They favor an entrepreneurial approach to government, as Bush does, in which private investment competes with Social Security, private insurance with Medicare, private schools with public schools. Also, the U.S. threatens war on "evildoers." To many women, that sounds more like a high-wire act than a safety net.

Bush wants to retake the suburbs. That's why the first thing he did as president was push through a huge tax cut. It was his way of saying, "I am not my father." Or, as he put it, "This is not just 'No new taxes.' This is, 'Tax cuts for everyone.' "

But tax cuts aren't enough to hold the suburbs anymore. Not as long as the Democrats don't push the suburbs away by threatening to raise taxes.

Bush has to figure out a way to reach out to suburban voters who have left the GOP -- women and minorities and well-educated professionals who are reluctant to support a party that is, at its base, a party of Southern white men.

The answer: "compassionate conservatism." The message: Republicans are now a party of tolerance. And a party that will protect the safety net.

Continued..........

(Excerpt) Read more at jewishworldreview.com ...


TOPICS: Editorial; Politics/Elections
KEYWORDS:

1 posted on 01/08/2003 5:16:08 AM PST by SJackson
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To: SJackson
Democrats don't push the suburbs away

They are pushing them away by demonizing everything they do - SUV's, smoking, etc.

2 posted on 01/08/2003 5:21:12 AM PST by chance33_98 (Rights sliding away one by one has the same result of them going all at once, only slower)
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To: dennisw; Cachelot; Yehuda; Alouette; Nix 2; veronica; Catspaw; knighthawk; Optimist; weikel; ...
If you'd like to be on or off this middle east/political ping list, please FR mail me.
3 posted on 01/08/2003 5:24:52 AM PST by SJackson
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To: SJackson
after the first President Bush. Bush did two things that infuriated suburban voters. He let the economy falter. And he raised taxes. Ask any suburban politician what's the fastest way to commit political suicide, and he or she will tell you: Raise taxes. Bush's betrayal opened the way for the Democrats

To put this more clearly and accurately, Bush cut a "deal" with the Democrat Congress in 1991 to raise taxes in exchange for cuts in spending. They simply double-crossed him -- they raised taxes (their favortie thing) but didn't come close to cutting any spending. And laughed at him for making the deal ("Hey! Don't blubber! You f*cked up!! You trusted us!" -- Otter to Flounder, after their "road trip").

How did this lame-brain ever get to be a political commentator anyway?

4 posted on 01/08/2003 5:26:59 AM PST by Cincinatus
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To: SJackson
"The Republican Party has long suffered the perception of being the party of mean old white guys."

Yes, thanks to the Democrats' domination of The Mainstream Newsmedia (also known as The Democrat Propaganda Machine).

"Taxpayers want government to do two things: keep taxes low and keep the economy booming."

No, four things. You forgot: build highways and defend the nation. Otherwise, you're right. That's it. I want government OUT OF MY LIFE and in particular OUT OF MY WALLET!

5 posted on 01/08/2003 5:30:14 AM PST by Savage Beast
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To: Cincinatus
The Democrat Propanda Machine wants lame-brained political commentators. They are useful idiots. This guy's one of the most useful.
6 posted on 01/08/2003 5:32:51 AM PST by Savage Beast
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To: SJackson
Not as long as the Democrats don't push the suburbs away by threatening to raise taxes.


The Democratic party as it exist today firmly believes "from each according to their ability, to each according to their needs." The only thing that may change with the Democrats is they are becoming stealth tax raisers.

7 posted on 01/08/2003 5:54:43 AM PST by riversarewet (The Democrats have never seen a tax that couldn't be improved by increasing it)
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Comment #8 Removed by Moderator

To: chance33_98
Isn't Patty Murray the ultimate suburbanite and soccer mom? Or is she really merely a dedicated socialist bent on the Europeanizaton of the United States? Are the Seattle suburbs the source of Murray's popularity?
9 posted on 01/08/2003 6:14:18 AM PST by Theodore R.
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To: Theodore R.
Is patty murrey married theodore? I heard she plays for the other team.
10 posted on 01/08/2003 8:26:35 AM PST by Leclair10
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To: Leclair10
Yes, I think Senator Murray has children, but I don't know if she is (still) married. When she first ran, she was called the "little lady in tennis shoes," and I think it was mentioned that she had young children. Of course, those children may be older teenagers by now. People in WA State think she votes just like they would if they were senators.
11 posted on 01/08/2003 9:44:26 AM PST by Theodore R.
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To: SJackson
None of this matters. What matters is voter fraud and the illegal-alien vote.
12 posted on 01/08/2003 10:35:46 AM PST by boris
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To: boris
It would also be nice to get rid of motor-voter, and actually UTILIZE the votor databases that exist to PROSECUTE people who vote multiple times.

Oops, Gore just lost the popular vote!

13 posted on 01/08/2003 11:32:31 AM PST by SJackson
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To: SJackson
Bush's betrayal opened the way for the Democrats, under Bill Clinton...

Wrong! Ross Perot opened the way for the Democrats, under Bill Clinton...

14 posted on 01/08/2003 11:52:26 AM PST by bankwalker (Ross Perot changed history (that bastage))
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