[nickcarraway]

I have a hard time believing this. The whole Mulvaney thing could have flown under the radar. There was no guarantee this reaction happened.

[BradyLS]

A-B engages the “We meant to do that” defense.

[Jonty30]

What makes sense to me is that they thought they could keep their beer crowd and appeal to the wine cooler crowd too.

Market graduates talk to market graduates and they are highly liberal.

[Bayard]

Who’s going to buy the beer and drink it then?

[Billthedrill]

Color me skeptical - I doubt any such desired change would have been worth taking a 30 billion dollar market cap loss.

[Common Sense 101]

This is called, “Revisionist History”, as always forwarded by braindead, vile, evil libtard filth to try and alter the reality of their dystopian idiocy...

[bak3r]

Still never buying AB products ever again.

[God luvs America]

it worked!!!

[j.havenfarm]

You have a hard time believing it because it’s complete BS. Conservatives have been rolling over on this sort of thing for years. The notion that they expected otherwise is pure fiction

[Mr. Jeeves]

“We meant to do that. Yeah, that’s it.”

[Disambiguator]

Speaking of Bud Light....

https://m.youtube.com/watch?v=GmgeRCSMz_g

[econjack]

I call BullS#$%T on this story. AB would never do something like this without depleting inventory first. If this was the plan, they would have scaled back production and reduced the product that’s in the pipeline. They didn’t do this. Indeed, they are trying to figure out how to offload the inventory their distributors have. This story may be an employee’s view of things, but he knows nothing about how you remove a product from the line.

[NohSpinZone]

[rdcbn1]

The Bud Light fiasco is exactly what the hubristic, arrogant and condescending marketing head s=described it as. In her view, and in the view of the similarly Harvard educated CEO, existing Bud Light customer base was an undesirable, dying demographic that they were embarrassed to cater to. They wanted to go after what they saw as the future - the emerging millennial gender fluid hipsters. So stupid only an insular, elitist person with an advanced degree from Harvard could believe it. Hipsters drink craft brews with funky names, not the swill they call Bud Light. And don't believe the crap about the CEO being a Conservative ex military guy. He is a Harvard B School grad and he has every bit as much contempt and distaste for the rubes in fly over country as the most rabid Harvard liberal. That contemptuous , condescending attitude is a requirement to graduate from Harvard.

[Fido969]

I don't think it was “planned destruction”. I think they may have been trying to capture a new audience, while keeping their old.

As a result, they got neither.

The only new supporter they got was Garth Brooks.

[Truthsearcher]

This is complete BS. Because nobody expected this boycott. Everyone’s reaction was that “this won’t work” in the beginning. It’s only in hindsight that people claim they “knew this would happen”.

This is reverse psy-ops to get the boycott to stop, and Tomi Lahren is a fake conservative who supports gay-marriage and abortion.

[A Navy Vet]

Their new "wholesome family gathering" commercial just makes me laugh at their pathetic attempt to correct such a monumental marketing error. Can't wait to see what Target or other Queer Woke companies do.

Did the Dodgers cancel their insulting "Nuns of Perpetual Indulgence" show/event? This is all a result of the Marketing/Sales indoctrination of the idiot Gen-Z students and others who think it's a cool trend including parents. I'm happy to start seeing some backlash.

But then, you have the Space Force general claiming she can't get recruits because of State laws protecting our children, as if they could enlist at their age.

My personal phrase that would get me arrested in the UK:
You LGBTQXYZ freaks can go to hell. Go back into the closet you damn perves and stop grooming our innocent children. Let them be children you sick fucks!

[Fiji Hill]

I read somewhere that transvestites, trans-sexuals, etc. amount to around 1.2 million people in the US. Why would Budweiser want to orient its market to a group that makes up a fraction of a percent of the population?

[Organic Panic]

I smell bullcrap.

[Mr. K]

There is no more of a sure bet these days then go woke go broke.

Do you think anybody would purposely manipulate shares of stock in the stock market on a sure bet?

If the stock lost 5 billion in value that money came from somewhere. Somebody else made $5 billion, if they sold short in the market.

[Leep]

Are trannies big beer drinkers?