EU going hard at Google.
Tough to know which side should lose!!??
Screw ‘em all.
Who will get that 2.7billion?
Ef em both
now there’s this article:
Petty cash for Google, interesting how serious the EU takes this, or is it all about the $$$$$?
If you own a small business you will appreciate the EU’s perspective on this — Google fraudulently biases organic search returns to itself or its advertisers.
I don’t know how this worked in the case in question in Europe, but here in the US it works like this:
“Symbiotic Advertising
While the results of WordStream’s research may indicate that paid advertising is superior to organic SEO for commercial purposes, they as well as Search Engine Watch and Media Two Point Oh indicate that paid advertising and SEO are actually most effective when employed in tandem. A 2012 study by Google indicates that paid ads with associated organic search results actually increase the click-through rates of these ads — as much of 34 percent of paid search clicks happen with a related organic result on the same page.”
From the Houston Chronical (which has a great small business section): http://smallbusiness.chron.com/paid-advertising-affect-seo-59681.html
You have to read between the lines, but when you pay for clicks, those same clicks then build on your organic search results by including the paid key words. And, of course, the more you pay for those key words, the higher the fees, as Google is an ad auction — I mean, extortion — service.
Anyone know if the fine is deductible for corp US income tax return?
In the old days, Google could just deny service to the EU, including Cloud access. The problem would solve itself after a few business hours of little business.
This is a nothingburger. The “fine” will never be collected. Google won’t sit still for this crap. They will tell EU to F off. But in nicer terms, of course.
What is this “Alphabets” Google I keep hearing about?
EU seems to have a ‘pay-to-play’ policy when it comes to software/computer companies.
How many times did Microsoft get fined — over IE, over media player, etc.
$2.7 billion is a hefty fine. They’re having to make up lost revenue from the climate change gravy train derailment.
Oh, look. The EU is practically turning Google into a public utility.
What a surprise.
Where’s the money? Go get it! - E.U.
This reminds me of Ireland raiding Apple.
When you get away with stealing from your neighbors, the richest neighbors look for a new town.
Obama drove them out of the US, and now they are driving the businesses back INTO the US and into favoring the ‘America First’ mindset. That is unnatural to Google as well as to Apple, but there are now cracks in their resolve.
Google’s the only search engine they have? Monopoly, right. /s