But as the "French Tony Blair" he doesn't fit into any of the usual boxes, and they can portray him as an "outsider."
It certainly helps that he bolted from the Socialists and founded his own party.
Lately, though, it seems like half the candidates have started their own parties and could pose as outsiders (Fillon, Mélenchon, Nicolas Dupont-Aignan, etc.).
He’s an opportunist with no core values.