“To be honest thou Ive never even seen one Ad by most of these boycotting companies on the factor, which means that if they did have ADs they were at low cost odd hours of the day.”
Fox sells advertising both regionally and nationally. A person in the Carolinas isn’t going to see the same ads as a person in NYC unless it was a national buy.
“Fox sells advertising both regionally and nationally. A person in the Carolinas isnt going to see the same ads as a person in NYC unless it was a national buy.”
I know exactly how advertisement i have immediate family working in the industry, which at the lower levels is actually quite Conservative.
This is perhaps one of the reasons it is really very unusual for a company to play politics with its advertisement, it generaly has to be decided at the liberal high end of a corporation, and it is always more harmful to the company than it is ever helpful.
Business and politics do not mix, except when someone is breaking the law.
The companies that withdrew from Bill O’rilly were giving up the top spot to the next lowest bidder who didn’t play politics with their advertising budget while at the same time alienating half the population that knew about it.
While the factor lost little to no money selling to the next guy, both of theses acts are very bad for the business playing politics costing them far more customers than they ever stood to lose were they simply to stay out of it.