“Fox sells advertising both regionally and nationally. A person in the Carolinas isn’t going to see the same ads as a person in NYC unless it was a national buy.”
I know exactly how advertisement i have immediate family working in the industry, which at the lower levels is actually quite Conservative.
This is perhaps one of the reasons it is really very unusual for a company to play politics with its advertisement, it generaly has to be decided at the liberal high end of a corporation, and it is always more harmful to the company than it is ever helpful.
Business and politics do not mix, except when someone is breaking the law.
The companies that withdrew from Bill O’rilly were giving up the top spot to the next lowest bidder who didn’t play politics with their advertising budget while at the same time alienating half the population that knew about it.
While the factor lost little to no money selling to the next guy, both of theses acts are very bad for the business playing politics costing them far more customers than they ever stood to lose were they simply to stay out of it.
Rush had an interesting theory today: he said that whenever liberals want to put pressure on advertisers, they generate thousands (millions?) of posts on social media from fake (robot) accounts that are all controlled by a few dozen people. The advertisers decide to bail in order to save themselves any trouble or expense, and the liberals’ target goes under.
If this is possible now, why doesn’t some smart conservative multimillionaire hire a few tech geniuses and pay them substantially to track down and identify the people behind the bot accounts?