Posted on 12/02/2016 9:35:02 AM PST by oh8eleven
Milt Moss, a comic actor who delivered the rueful catchphrase I cant believe I ate that whole thing in a memorable commercial for Alka-Seltzer in 1972, died on Sept. 26 in Manhattan. He was 93.
(Excerpt) Read more at nytimes.com ...
A campaign which had to be terminated early because it was causing sales to drop.
..
spicey meatballs outtakes... LOL
https://youtu.be/NQhwNtY3N2k
In 1932 Alka-Seltzer was just one of many patent medicines sold by Dr. Miles.
In 1932 Alka-Seltzer took its place alongside Dr. Miles many other patent medicines: Nervine, Nervine Tablets, Anti-Pain pills, a tonic, an Alterative Compound, a Cactus Compound, Little Pills, Laxative Tablets, and Aspir-Mint.Today Alka-Seltzer as well as the former Dr. Miles company are owned by Bayer Schering Pharma, perhaps best known for its aspirin (Bayer also gave us Heroin, which it originally marketed as a cough medicine).
Thx - the commercial is so good it still makes me laugh out loud.
Yep
I was a kid, and thought he was at least 90 years old then!
There are too many Pajama Boy/Metrosexual types in commercials now. Sad.
Heroin probably worked well too. Robitussin with Codeine is about the best cough medicine around.
It will also cause you to fail a pre-employment drug screening. Not that I would know anything about that.
I guess it helped when I told them in advance I’d fail and had the prescription with me.
The 70s and 80s beer commercials were some of the best ones.
So I’ve heard.
I’ve got a doctors appointment in an hour. I normally get sick around Christmas, I should ask for a pre-emptive prescription.
In 1897, scientists at the drug and dye firm Bayer began investigating acetylsalicylic acid as a less-irritating replacement for standard common salicylate medicines, and identified a new way to synthesize it.
By 1899, Bayer had dubbed this drug Aspirin and was selling it around the world. The word Aspirin was Bayer's brand name, rather than the generic name of the drug; however, Bayer's rights to the trademark were lost or sold in many countries.
Aspirin's popularity grew over the first half of the twentieth century leading to fierce competition with the proliferation of aspirin brands and products.
I’ve heard people say that if aspirin were invented today,it would never receive FDA approval.
Although I don’t think I’ve taken an aspirin for 40 years, I’ve heard it’s a true wonder drug.
The Aspirin name is a classic example of a Generic Trademark. I had a long discussion with the corporate counsel at the company I work for regarding generic trademarks. This was in reference to a product in our field of manufacture.
Generic Trademark is generally what occurs when any version or manufacturer of a product has it referred to in the marketplace as that of one manufacturers product who holds a trademark to the name. Aspirin, Kleenex etc.
Companies work very hard to prevent their products from becoming Generic Trademarks. When you order a Coke and the waitress asks if you want Pepsi is a prime example.
The Markettes also did Out Of Limits, another great instrumental record.
As you point out it is that way with many other products.
And Gene Wilder, who died earlier this year, was the narrator of the Alka-Seltzer commercial about "the blahs."
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