Posted on 10/20/2016 11:23:33 AM PDT by conservative98
New data out today from YouGov BrandIndex suggests that Fox News is losing its luster in the eyes of Republican consumers -- who, it must be noted, pretty much despise CNN and MSNBC more than ever.
It also must be noted that Fox News continues to dominate cable news ratings. Fox News anchor Megyn Kelly. Fox News anchor Megyn Kelly. Credit: Fox News
To compile BrandIndex, each weekday YouGov interviews thousands of people from its worldwide panel of 2.5 million consumers to gauge public perception of brands. For its 2016 ranking of best-perceived brands in the U.S., YouGov surveyed U.S. residents and then sorted responses by respondents' self-reported political affiliation: Republican, Democrat or Independent.
BrandIndex scores range from 100 to -100 and are calculated by subtracting negative feedback from positive (a score of zero is essentially neutral: overall equal positive and negative feedback). Consumer feedback regarding a wide variety of brands -- including household brands (e.g., Cheerios) and media brands -- was solicited.
In 2014, Fox News was the brand 10th best-perceived by Republicans; Craftsman was No. 1, CNN was No. 1,291 and MSBNC was No. 1,293. Related Stories The Third Presidential Debate Summed Up in 31 Tweets 84 Rejected Clinton Campaign Slogans, Courtesy of WikiLeaks
In 2015, Fox News slipped to No. 15; Band-Aid was No. 1, CNN was No. 1,388 and MSNBC was No. 1,391.
In the just-released 2016 YouGov BrandIndex ranking, Fox News is now No. 50 among the brands best-perceived by Republicans; Band-Aid is again No. 1, while CNN has dropped even further to No. 1,470 and MSNBC to No. 1,471.
What's been causing Fox News to lose some of its luster with Republicans?
(Excerpt) Read more at adage.com ...
Fox News has slipped behind Chrysler for me. And Chrysler is WAYYYYY down the list.
Yup. Takes about 10 seconds of her caterwauling to make me switch channels.
FBN had Laura Ingraham on. She was great.
Hint to the Murdochs: time to change horses, and put the pretty pony out to pasture.
Right. They are self-sequestering to inhabit a no man’s land of philosophy, led by RINOs. No one wants them......
That photo is so her.
Megyn Kelly is Colin Crapperdick to me.
Not to worry—FoxNews can drop down to 1,000 or so if they keep up their pro-Hillary whoring.
And the other MSM outlets are?....rightttt
Yep. They're doing for their network what Jeb Bush did for the GOP.
Is she still accusing Trump of kissing some bimbo against her will?
Pray America wakes
Man, she’s really gone downhill over the last year.
If I didn’t know any better, i’d say she either went full tilt nihilistic rug muncher, or she has really increased her RDA of methamphetamine.
“Megyn Kelly is Colin Crapperdick to me.”
Well said.
Faux News has finally been recognized as part of the Ministry of Propaganda.
They hid it pretty well until Trump came along.
Anyone with a discerning eye or ears knew they we a mouthpiece for the Cheap Labor Express.
That’d be the reason..
Megyn Kelly is ripe for a ‘Grudge ——’!
What the hell is with Fox putting their best guy on at 1 am last night eastern? I have a hard time watching that bitchy anti-Trump slut, Me-aGyn. I cannot watch her. I wanted Hannity. He gets the highest ratings. Give him the plum time slots.
Fox sucks except for Hannity.
FOX completely did this to themselves. What a train wreck they’ve become!
Secondly, I had to think about the Band Aid Brand being No. 1 two years in a row. Then it hit me - they have all of those awesome, ‘character’ band aids now, that I’ll bet is keeping them in the top spot. They have tie-ins with ALL the Disney Crap-4-Kids characters, too.
I, myself, own both a box of, ‘Hello Kitty’ Band Aids, ‘Muppets’ Band Aids and, ‘Bacon Strip’ Band Aids, LOL!
Oh, American Marketing! Disposable crap that no one truly NEEDS is most definitely your cash-cow niche!
Well. Played. ;)
Laura Ingraham should be given the Greta Slot, move Hannity up to Megyn’s slot, put Megyn on at midnight.
Fox succumbed to blackmail by the Rats. The ungrateful airheads Ailes hired turned on him. So now they get to suffer the consequences of kneeling down for the Rats. They are getting their heads handed to them. The wife and I have watched Brit and Bret for almost twenty years until a week or so ago. I am sure we are not alone. We had noticed in the weeks previously that when Ailes left even little things went South. Dead air, wrong clips, all kinds of amateur hour crap.
The marketplace is begging for a replacement. I doubt Fox can stop the bleeding at this point.
FOX is just one of the many organizations and individuals that have not yet learned that we’re in a totally different political environment now.
We the People have finally had enough, and we’re dusting off the tools needed to rebuild this country as it should be, and leave the communists in the dust.
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